June 30, 2010

Shift Happens

Great presentation from Aki Spicer, Fallon’s Director of Digital Strategy who conducted a workshop at VCU Brandcenter’s Executive Training Program for account planners.

“The Engagement Opportunity” outlines the evolving role and function of strategic planning in this age of digital and social technologies and proposes a methodology for integrated creative ideation.

No doubt Aki added a lot verbally but there is still a lot of good stuff to get out of this.

View more presentations from akispicer.