Tag Archives: Doritos

Week of tweets #22

By admin | Published: December 19, 2010
After 6 weeks working in Shanghai I’ve barely managed to keep tweeting while my blogging has been very thin on the ground. Well, these regular updates from my life on Twitter hopefully make up for my silence. iCandy – Dentsu London’s light extrusion 3D text demo now available to everyone as an iPad app… http://engt.co/epVKIS This amazing project [...]
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How to make good (digital) campaigns…

By admin | Published: August 23, 2010
In David Ogilvy’s book “Confessions of an Advertising Man” he points out that there are real specific factors to consider when it comes to advertising in certain categories. Online, things are no different. You can’t apply a cookie cutter approach to any product but need to understand the category and what people might expect from [...]
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Something strange in adland – episode 1

By admin | Published: March 8, 2010
You know there’s something strange in adland when… You don’t needs ads. An iPhone app for VW is downloaded four million times generating an “80% increase in leads, test drive and quote requests without a print ad, banner or broadcast spot in sight”. AKQA have a track record for zigging instead of zagging. See the video case [...]
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How to build great (digital) campaigns

By admin | Published: December 11, 2009
Chapter 5 in David Ogilvy’s book, Confessions of an Advertising Man (the inspiration behind this blog), talks about the discipline needed to create truly successful campaigns. He believed that good advertising “sells the product without drawing attention to itself. It should rivet the reader’s attention on the product”. It should never say “what a clever [...]
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Inside the story

By admin | Published: August 10, 2009
Digital media is allowing us to find new ways to engage with an audience. Through interactive storytelling people are being drawn into marketing campaigns in a truly powerful way. This recent example for the Metropolitan Police uses a special YouTube channel with a multi-path story that is determined by the choices made by the viewer. You [...]
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