May 12, 2015

One and only

The award season is in full swing and it’s interesting to see what is winning festivals like ONE SHOW to get a glimpse of who will be grabbing the lions in just over a month. I’ve chosen a few of my favorite GOLD PENCIL winners which I think will definitely be picking up prizes at Cannes.

Interactive Gold Pencil

Under Armour – I will what I want
Droga 5

Let’s face it, Gisele Bundchen doesn’t need the money. So when you see her doing a campaign like this you know that it’s because she believes in it. I love the way she kicks ass while all the internet trolls try to bring her down. Really empowering stuff.

Interactive Gold Pencil

Honda – The Other Side
Wieden and Kennedy

Some projects are famous even before they hit the judges screens at award festivals. I remember this one doing the rounds and being amazed how seamless and brilliant it was. One button interaction! You can’t get more user-friendly than that. www.hondatheotherside.com

Direct Gold + Best of Discipline

Sol de Janiero – Tattoo Skin Cancer Check
Ogilvy Brasil

This is a really smart idea. Young sun lovers are never going to get a skin check so how can we bring it to them? OK, so how about all the people who don’t get tattoos? I guess they are not cool so don’t deserve to be saved 🙂

Mobile Gold Pencil

TeatreNeu – Pay per laugh
The Cyranos//McCann

I love the case video as much as I like the campaign itself. Maybe even more. But it’s interesting to see how broad the mobile category is now. This is a really smart idea especially for a country where the economy is bad and people want value for money.

UX/UI Gold Pencil

SNCF – The most serious game ever
TBWA Paris

Nice to see the UX/UI discipline being recognized because it can mean success or failure for any project. The challenge for the agency would have been to really get inside of the mind of this super-smart target audience. Not an easy task to do for most people working in advertising. Sorry.

Check out all the winners here and see which ones you think everyone will be talking about this year.

June 28, 2014

Cannes wrap-up

So another year comes and goes. Dashed hopes or dreams fulfilled. Many beers drunk and backs slapped. I wasn’t there to witness it this year but I know how it goes. Now we have another pride of Lions to show us what it takes to be a winner in this business we (used to) call advertising. Let’s look at some of the big winners…

Harvey Nichols stole the show this year with a campaign that bucked the trend for tear inducing Christmas campaigns. For the past few years John Lewis has dominated Christmas in the UK with soppy commercials that tap into the sentimentality of the season. This time Harvey Nichols said what everyone was really thinking – that people would rather spend the money on themselves. This picked up Grand Prix in Film, Promo, Press and Titanium to name just a few. Well done DDB Adam&Eve UK.

Another campaign that made me smile this year was for Newcastle Brown Ale. They decided to hijack the Superbowl with a slice of British humor and underdog attitude. The campaign they would have made, from Droga 5 NY, won a Cyber Gold.

Next is a project where most creative people would have said “trucks? not sexy!”. But the team at Forsman & Bodenfors in Sweden decided to go all out and the result was spectacular. Next time you are given a brief for a product you think is boring look at this case video. It won a Cyber Grand Prix along with gold in Titanium, Promo, PR and Direct.

Sometimes, when technology is invisible it feels like magic. That’s the case with this project for British Airways by OgilvyOne London. It’s a billboard that points out BA flights in a surprising way. It won a Direct Grand Prix along with gold in Media, Cyber and Outdoor.

From something beautiful let’s look at something ugly. There were a lot of award winning projects from France this year but this one stood out for me by using humor to tackle a real problem. So much fruit and vegetable gets thrown away by producers because it is ugly. What a waste. This project from Marcel Paris won a Direct Gold.

There are loads more award winners to choose from, whether it’s the 24 hours of Happy from Pharrell or The Sound of Honda. But I thought that I’d end with something totally and brilliantly stupid. Why advertise when you can get your competitors to do it for you? An win a Promo Gold along the way.

June 4, 2010

D&AD Winners

Last night the D&AD winners were announced at a gala dinners in London. No big surprises to be honest but the winners definitely deserved their pencils. Here are a couple of my favourites:

Developed by Domani Studios, this site was launched as a celebration of the 40th anniversary of the Apollo 11 launch. Commissioned by the John F. Kennedy Presidential Library, the site enabled a whole new generation to experience the mission just as it happened in 1969. It allows users to track the entire process of the Apollo 11 mission from launch to moon landing. This unique experience mixes photos, audio, and transmissions between the spacecraft and mission control. All of this is presented in real time, allowing the user to experience the events as they happened. Check it out here.

It won a Yellow Pencil in the digital advertising campaigns and in the website categories.

Droga 5 Australia won a Yellow Pencil for the V Australia campaign. The whole thing used Twitter and was called 4320:LA. 4320 is the number of minutes they were challenging people to tweet – one tweet per minute on their new 3 day LA holiday packages. All you had to do was tweet why you should be the one to win the ultimate non-stop tweeting holiday through their twitter interface. Check it out here.

All the winners should be appearing on their website once they get over their hangovers…