This smart idea from BETC Paris will help Evian sell its products directly to consumers with the promotion of a new online delivery service, and the release of a new digital device it plans to make available widely in 2013. The device takes the form of at fridge and enables water delivery with the push of a single button. The Internet Fridge never really caught on but this low cost solution might just catch on. Read the full story on Creativity Online.
June 15, 2012