March 31, 2010

Week of Tweets #10

Oops, slipped a little in my weekly updates from the world of Twitter. It does mean that I have a few weeks to pick from so this should be good…

Interesting article – TV + Twitter @time: http://bit.ly/cdrmrW

  • Seems like Twitter is the new water cooler. But rather than “did you see that show” it is “I’m watching this great show, tune in with me and let’s chat in real time”.¬†This effect contributed to the fact that the 2010 Super Bowl was the most watched U.S. TV show ever, surpassing the finale of M*A*S*H. This year’s Olympics far outrated the 2006 Games. The Emmys, Grammys and Golden Globes all increased, and on March 7, about 41 million people watched the Oscars, 5 million more than last year. Read on >

mobilemania

Thanks for sharing! RT @digital_london: Wunderman’s Mobile Mania: A Manual For The Second Internet Revolution: http://bit.ly/aprzBc

If you’ve been around as long as me you would have heard “this is the year of mobile” for about 10 years now. Maybe this time it’s true. This great manual from Wunderman spells out what to expect…

Phew! RT @AdweekDotCom: Old Is the New Young: Adults keep adolescent values – teens maintain a more ‘adult’ outlook. http://bit.ly/cleNap

  • I’ve actually noticed this with my own teenage daughter. She is sooooooo sensible. She really keeps us straight. I hear her say “what is that terrible music you’re listening to” or “please grow up. This article looks into this strange trend.

A 12 year old boy in my daughter’s class just made an iPhone app for the school. I now feel officially old.

  • OK, so the app could be better. But he did something I can’t do. So after being relieved that I’m the “new young” I suddenly feel ancient.

Careful brands, its a jungle out there! RT @simonmainwaring: Nestle’s social media meltdown. Lots to be learned here. http://bit.ly/cSO48S

  • The world of social media can be a minefield. Especially if your product costs the lives of cuddly hairy animals…

Time to change – RT @parsonsdigital: Why Today’s Ad Agencies Won’t Cut It Tomorrow: http://bit.ly/b1oRXX

  • There is so much talk about how the traditional agency is on its way out. I think they are smart enough to move with the times. Maybe they could move faster but they are not the quartet playing on the deck of the Titanic. Ad agency people are first on the boat.

ipad_179145xWill ads on the pad take off? NYTimes: Advertisers Show Interest in iPad http://s.nyt.com/u/Q_m

  • This weekend is the beginning of a new era in hyperbole. World-changing, magical, paradigm-shifting… Advertisers just want to know how to use it to sell more stuff. Let the fun begin.

Inspiring… RT @hellokinsella: Some nice stuff here. 2010 MediaGuardian Innovation Awards winners: http://bit.ly

  • This is the third year of the Megas (MediaGuardian Innovation Awards). These awards “recognise those at the pinnacle of achievement in media innovation. The finalists and winners represent thinkers and doers in UK media who act as a catalyst for change and inspire others with their ideas and actions”. Check out the winners. They are (dare I say it?) mega…

Great video interview. RT @darrylohrt: How Pepsico embraces digital – with @jkarpf & @boughb: http://bit.ly/byrsov

    RT @BBHLabs: Something for Saturday morning – our recap of SXSW, the highlights & themes; a @BBHLabs post – http://bit.ly/a34N0b

    • If you followed anyone on Twitter attending the event you would not have garnered much information. The best I got was from Lars Bastholm who ended up in a BBQ coma. But this article from BBH sums it up nicely.

    RT @BBHLabs: New Forrester report out: Future of Agencies: focus on Ideas, Interaction, Intelligence; @AdAge reviews: http://j.mp/cW1SQZ

    • Agencies should be ashamed if it takes a client to drag them into the 21st century. But that is what is happening. Read on

    I always end on a smile (that sounds a little rude).

    Nice RT @adland: RT @kylevanblerk Augmented reality before there was AR. Flipbook that creates a rainbow in your hand. http://bit.ly/avCoYm

    • Yes, there is more to life than digital.

    rainbow3

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    http://twitter.com/digitaladman