August 11, 2010

Are you post-digital?

I posted a previous version of this presentation in April but this new updated version presented by Gareth Kay this week is even better. To sum up, our agency briefs need to change now we live in a post-digital world…

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April 19, 2010

Briefs in a post-digital age

Gareth Kay gave this presentation at the recent Making Digital Work even organised by Boulder Digital Works. He looks at how the agency brief has not changed even though the digital revolution has made the old brief very narrow minded. You can also see the presentation streamed here.

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