May 15, 2010

One Show Interactive Winners

So here we go again… awards season is upon us. Last night the One Show winners were announced and you’ll be seeing these project again and again in the coming weeks as they take home all the prizes at various festivals. I’ll stick to gold winners here but many other great projects picked up silver and bronze. Here are some of my favourites:

Monopoly City Streets by Tribal DDB London

Below is an unofficial demo video I came across. It’s amazing how Hasbro has been able to bring their classic games to life online and generate a lot of hype. Creative Director Matt Ross and Head of Technology Matt Oxley where the brains behind this great idea. It is also one of the more innovative Google Maps mashups.


HBO Imagine by BBDO

Just 2 years after blowing us all away with the incredible Voyeur project they come back with Imagine which allows you to see a story from various perspectives in a way that changes how you perceive it. Online video has really come into its own.


BMW Z4 by Dare

In a sign that augmented reality is being taken seriously it now has its own category. This project was truly integrated with an amazing TV campaign and mobile app.


Nike Chalkbot by Wieden + Kennedy

I’ve featured this project before on this blog so I’m really happy to see it pick up gold at the One Show. When you answer a brief by inventing a piece of technology it is really thinking out of the box. And all for a great cause too.


Swedish Armed Forces by DDB

Over the past few years some amazing work has been created for this client by DDB. Not sure if the example below is the project that has just been awarded (the winners list PDF is not specific enough) but it show what kind of thinking is going into the work.


Ikea Facebook Showroom by Forsman & Bodenfors

Another project previously shared on this blog. So many campaigns are now using Facebook as their platform but few use it in such an unexpected way.


No doubt the One Show site will be updated with case videos for all the projects. Take a look at all of them (not just gold winners) and try and be more creative, innovative and unexpected – yes, I’m talking to myself here!!:)

March 3, 2010

Week of Tweets #8

I was starting to think nobody read my Week of Tweets until I found out that at least one person does – so this is for you Daan!

Interesting AdAge article – Hasbro Moves Beyond Uproar to Create a New Web ‘Monopoly’ http://bit.ly/baGh4B

  • While the print industry scrambles (or scrabbles?) to save their skins we see other old-world companies doing a great job at reinventing themselves.


Well said! RT @brainpicker: Design icon Saul Bass on making money vs. quality work http://ow.ly/19gG9

  • Great video showing that perhaps we’re all chasing the buck a bit too much.

Despite Promise, Mobile Ads Come Up Short – interesting Brandweek article – http://bit.ly/curUyA

  • If the future of the internet is mobile then we still have a long way to go if we want to really produce amazing mobile ads.

internet_case_study

RT @fwa: “the best advertising isn’t advertising” leaf through the Internet Case Study book http://bit.ly/9amzOZ

  • Check out this latest Taschen book then go buy it. Inspiring stuff.

RT @gracesmith: 52 Weeks of UX: http://52weeksofux.com/(via @Jack_Franklin) *Love this site!

  • You’ve only missed 8 weeks of this great website so go catch up now.

Good read RT @BBHLabs: ‘Dotcom 10 Years On’ – entertaining / frightening / incredible piece in UK Sunday Times – http://j.mp/9fZJJL

  • If you were there then you’ll know what it was like. This article brings back the shivers.

frito_lay_vimeo

Delicious!!!!! RT @bohellberg: Frito Lay makes good use of Vimeo: http://bit.ly/9QkXQ2

  • Amazing page take over. Just wish I could embed it here…

The future is now RT @DDBRadarUK: RT Science fiction turns fact as ‘internet of things’ draws closer http://bit.ly/aT0OMx

  • The Guardian says “The idea of a world where even mundane objects like shoes and food can be connected to the internet may sound like a plot culled from Hollywood – but a new report suggests that it is fast becoming reality”. Hope it will connect my socks too. Then maybe I’ll be able to find a matching pair.

Until next time.