August 8, 2011

Get emotional

In this video featuring John Jay of Wieden + Kennedy he talks about the emotional connection agencies need to have with their clients and the target audience to get to the soul of the solution. The same goes for digital but how easy is it to achieve? With projects such as The Wilderness Downtown by Google we are seeing more online communication that is able to make that emotional connection.

As people become more emotionally invested online, especially with social networks, it is becoming more important for all digital marketing to have empathy and soul. Looking at some of the most successful projects of recent times we can see this as a trend that will only get stronger. From the Decode campaign with Jay-Z to Ikea’s Happy Inside we can see the power of emotion.

So next time you feel yourself getting too intellectual in your concepts take a breath and let your emotional side out a little. You might just end up with something a lot stronger…

May 21, 2011

CLIO Interactive winners

The awards season rolls onwards, this time with the CLIOS. Only a month until the Cannes craziness commences. But for now let’s look at what the CLIOS juries chose to get gold, silver, bronze and more…

Vail EpicMix: Crispin Porter + Bogusky

How do you transform the skiing experience using mobile technology (and win a gold at the CLIOS)? Here’s how…

IKEA -Homemade is best: Forsman & Bodenfors

As well as winning gold for the interactive campaign that supported the amazing Homemade is best cookbooks they also won silver for the Kondis app that was part of the same campaign. They showed you some delicious cake recipes but you had to earn them by running a certain distance. The app told you when you had run far enough.

SOUR/MIRROR: Masashi + Qanta + Saqoosha + Hiroki

This interactive music video looks a bit painful to get going but once it does the results are pretty amazing. This won a silver.

Streetmuseum: Brothers and Sisters

A bronze award went to this amazing app for The Museum of London that overlayed photos of the old city onto the current view seen through your iPhone.

And the Grand Clio goes to…

Wilderness Downtown: Google Creative Lab and B-Reel

I think everyone has seen this by now but it’s worth looking at the making of to see how you can still be truly innovative in digital today. Congratulations guys (and great song too).

May 17, 2011

One Show Interactive 2011

So the winners are in and they are worthy. Here are some of this year’s gold award winners. No doubt we’ll be seeing much more if these projects as the awards season continues…

Google Chrome Fastball

To promote a fast browser to an audience that’s immune to banners and doesn’t even know what a browser is, BBH created Chrome FastBall, a race across the Internet. This first YouTube game of its kind demonstrated how your web experience is faster and easier when using Google Chrome.

Uniqlo Lucky Line

To get people excited about a new store opening Dentsu invented the “Lucky Line” where people could join the queue via Facebook and Twitter to get discounts when the store opened.


VW True Life Costs

To address the misconception that the car brand is expensive DDB UK created a website that provided an engaging, easy to understand analogy of Volkswagen’s impressive ‘whole life costs’ affordability.

IKEA Unbox the banner

As part of the spring campaign for discounted products from IKEA, Grabarz & Partners developed an online promotion that was true to the IKEA philosophy: save money by assembling it yourself. Check it out here.

Nike + GPS App

Five years ago, Nike put a chip in a shoe and changed the sport of running. Today, they’re doing it again. Introducing the Nike+ GPS app: Now, runners can join the world’s largest running club by simply downloading the app, whether laced in Nike shoes or not. Nike+ is in your pocket, ready for a run anytime. Running outdoors, GPS tracks your run—indoors, the accelerometer detects movement. Any friend who “likes” or comments on your Facebook status gives you an audible “cheer” via your headphones. Developed by R/GA of course.


There are lots more gold winners (if you can get the One Show website to scroll – I couldn’t) plus don’t forget to check out the silvers and bronzes too. Lots of inspiring stuff there.

September 26, 2010

Week of tweets #18

It’s been a busy few weeks what with quitting my job and getting things prepared for my move to China. The biggest worry was that Twitter is blocked there but I heard that through a VPN I can still keep tweeting. So expect my regular summary of my favourite tweets to continue…

Money for nothing? NYTimes: Marketing Fanciful Items in the Lands of Make Believe http://nyti.ms/9IoCCY

  • Amazing how easily people will part with their money. In this article we see how big brands are jumping onboard the money train too. For example, “Volvo Cars of North America, the clothing retailer H&M and MTV Networks are among the diverse brands entering the market for virtual goods — the make-believe items offered on social-networking games, smartphone apps or fantasy Internet sites”.

Thoughts on branded utility… RT @loopdiloop: RT @IATV: “The Digital Evolution of Branding” http://bit.ly/dqBn3m

  • Fascinating article by Nicole Armstrong showing how brands are bringing value to consumers by extending their experience and providing a “meaningful utility that is there for the customer when they need it most”.

Cool. RT @thinktank_int: Nike’s Destroyer Burrito – good example of integrating digital & experiential to create buzzhttp://bit.ly/ccJraN

Cheers! iPad menus sell more wine… NYTimes: Choosing Wines at the Touch of a Screen http://nyti.ms/ajHAXQ

  • It could be just a short term gimmick or lead to a whole new line of low cost tablets. Right now it is certainly helping business.

Looking good… RT @adenhepburn: New Digital Buzz Post: Video: Meet The New Twitter.com http://bit.ly/aOEiUd

  • This could spell bad news for the likes of Tweetdeck but shows how Twitter has big plans to make their service more useful and intuitive for everyone.

Shame on us all 🙂 RT @nakedstudios: The Digital Agencies of the Future! http://bit.ly/btzbx0

  • This made me laugh so much. Even digital agencies have yet to wake up to the fact that people might be viewing their sites on devices not supporting Flash. See the whole wall of shame here.

Nice… RT @BBHLabs: Liked: Google Creative Lab’s Ji Lee on ‘The Transformative Power of Personal Projects’http://j.mp/cQ4P43

  • OK, so most of us would say that we’re too busy with work to develop personal projects like this one. But it’s amazing where they might take you…

Wow! RT @BBHLabs: Old Record Player + Stop Motion + Lights + Tron Legacy Soundtrack = Awesome –http://j.mp/9NTEiT

Kim Pimmel uses old-school techniques to create something futuristic and surreal. See it in HD here.

RT @LarryTolpin: The Future of Ad Agencies – Incredible for New Hybrid Agencies – Not So Good for for Old Agencies –http://bit.ly/93NiZg

  • There is so much being written right now about which breed of agency is going to survive when all others fade to black. Edward Boches always has a well-balanced view.

Finally, something to make you smile as autumn bites (if you’re in the same hemisphere as me). I’ve tweeted about both of these in the past couple of weeks and each could actually be a new ad for Ikea. One features dogs and the other cats. I know which one I’d prefer to be for IKEA. Enjoy…



June 11, 2010

IKEA Play Report

This is a great initiative from IKEA using the power of social media to encourage people to play more with their kids. Check it out here on Facebook.

May 15, 2010

One Show Interactive Winners

So here we go again… awards season is upon us. Last night the One Show winners were announced and you’ll be seeing these project again and again in the coming weeks as they take home all the prizes at various festivals. I’ll stick to gold winners here but many other great projects picked up silver and bronze. Here are some of my favourites:

Monopoly City Streets by Tribal DDB London

Below is an unofficial demo video I came across. It’s amazing how Hasbro has been able to bring their classic games to life online and generate a lot of hype. Creative Director Matt Ross and Head of Technology Matt Oxley where the brains behind this great idea. It is also one of the more innovative Google Maps mashups.


HBO Imagine by BBDO

Just 2 years after blowing us all away with the incredible Voyeur project they come back with Imagine which allows you to see a story from various perspectives in a way that changes how you perceive it. Online video has really come into its own.


BMW Z4 by Dare

In a sign that augmented reality is being taken seriously it now has its own category. This project was truly integrated with an amazing TV campaign and mobile app.


Nike Chalkbot by Wieden + Kennedy

I’ve featured this project before on this blog so I’m really happy to see it pick up gold at the One Show. When you answer a brief by inventing a piece of technology it is really thinking out of the box. And all for a great cause too.


Swedish Armed Forces by DDB

Over the past few years some amazing work has been created for this client by DDB. Not sure if the example below is the project that has just been awarded (the winners list PDF is not specific enough) but it show what kind of thinking is going into the work.


Ikea Facebook Showroom by Forsman & Bodenfors

Another project previously shared on this blog. So many campaigns are now using Facebook as their platform but few use it in such an unexpected way.


No doubt the One Show site will be updated with case videos for all the projects. Take a look at all of them (not just gold winners) and try and be more creative, innovative and unexpected – yes, I’m talking to myself here!!:)

December 7, 2009

In your Facebook

Forsman & Bodenfors in Sweden came up with a great idea to launch the new IKEA store in Malmo. Using the in-built functionality of photo tagging they set up a Facebook profile for the store manager and invited everyone to tag their names on items in the showroom photos for a chance to win the object. As with any photo on Facebook, as soon as someone tagged themselves, news of this action also appeared on their news feed, growing the campaign across thousands of different profile pages as it was shared between friends.