April 11, 2011

Month of tweets #3

The month of March slid by in a blink of an eye. Let’s take a look back at some of the things I tweeted and retweeted that are worth a second glance…

Cool YouTube takeover for Schick Hydro by JWT Sydney…http://bit.ly/f0Y1rT

  • I’m sure these things cost a bucketload of money. Cool to look at but do they deliver results. Would love to know.

Brands do good… RT @annaloop: Kellog digital campaign: “Photograph your Breakfast & give a meal to a poor Child” http://nyti.ms/eYTkBW

  • After Pepsi Refresh here is another example of a brand using cause marketing to attract more customers.

Looks great RT @fastcompany: Personalized iPad Magazine Zite Learns As You Read, Challenges @Flipboard in the process: http://bit.ly/fSpeyY

  • I’m sure we’ll see more of these as time passes. Is personalisation the way to go or will people want to be surprised by things that maybe were not for them but are new discoveries?

Mercedes-Benz: Transparent Walls – very smart idea…

  • By Ad Agency Jung von Matt in Germany. Love this kind of thing – useful, innovative and clever.

Exciting stuff… RT @fastcompany: Augmented Reality May Be the iPad 2’s Secret Killer App http://bit.ly/h1vgPw

  • People have been bitching about the camera on the back (and front) of the iPad 2. So it won’t replace your camera anytime soon but it could provide some other cool functions.

Adidas All In Projection Mapping in Paris. Very Cool…

  • Will we get bored of seeing this kind of thing? By the looks on the faces of the spectators we might soon be asking when it will be over.

Cool project… RT @Sergethew: Sweet car reveal by Hyundai, mixing light sculpture & interactivity – http://bit.ly/dH5bq5

  • Would love to do a project like this. Inspiring stuff.

If your agency can’t afford to send you to Cannes – find a creative solution… http://bit.ly/f7TlSa

  • The silly season is soon approaching and people are trying to find all sorts of ways to get a ticket to go. Just get a nomination and that might help.

Kraft campaign for Mac & Cheese – best tweets turned into TVCs… http://on.fb.me/eE9jXP

  • They did it once with Old Spice guy. Why waste a good idea on one client?


As usual a little something to end with a smile…

Ashamed to say one is mine 🙁 RT @alleyinsider: The 22 Most Hilarious, Unfortunately Placed Ads Ever by @shontelaylay http://read.bi/eXRioR

December 19, 2010

Week of tweets #22

After 6 weeks working in Shanghai I’ve barely managed to keep tweeting while my blogging has been very thin on the ground. Well, these regular updates from my life on Twitter hopefully make up for my silence.

iCandy – Dentsu London’s light extrusion 3D text demo now available to everyone as an iPad app… http://engt.co/epVKIS

  • This amazing project by Dentsu and Berg has been featured on my blog before. Now anyone with lots of patience and time on their hands can make incredible 3D writing appear in the air. Just don’t ask why. It’s cool.

Very smart… RT @tomgooday: RT @blogilvydotnl .WWF a .pdf that cannot be printed http://bit.ly/hg4p8s great idea!

  • This won’t catch on unfortunately but I love the thinking behind it. A future award winner to be sure.

Brighten your Monday with GE’s Ecomagination YouTube extravaganza – http://bit.ly/fVuOoj

  • The agency behind GE’s campaign have dome some amazing work. The song might be a little annoying but the execution is spot on…

What the fail whale designer did next – cool murals from Yiying Lu http://bit.ly/hUvJOc

  • No doubt she was paid peanuts for her design that is seen by millions – but she rode that fail whale to international stardom. Read the full story here.

How times have changed… RT @mariegoupry: A Day in the Life of Social Media http://bit.ly/ez181p

Amazing 360 degree video for Doritos Late Night Flavours –http://bit.ly/bdm7tw

  • Incredible music video that allows you to change to viewpoint of an immersive world featuring singer Professor Green. The link with the product is a little week but great branded entertainment.

Ooh la la! French iAd for Perrier featuring Dita van Teese –http://youtu.be/5hAnqMMU8E0 via @brunoclement

OK GO launches a GPS Art Project http://bit.ly/gx8gnN If only their songs were as interesting as their videos.

  • As Daan (one of my old colleagues) summed up, “Maybe they’re a viral ad agency in disguise :-)”

and finally – something non-digital to mark the season…

The true spirit of Christmas today – beautifully captured in Pot Noodle ad from AKQA http://bit.ly/dT487U

You have to be English to get the full irony. But sweet anyway. Merry Christmas everyone!

November 14, 2010

Week (or a month rather) of tweets #20

OK, I have a good excuse for not updating my blog with the best of my recent tweets. I did move to China which to be honest does sound as bad as “the dog ate my homework”. It does give me a lot of tweets to choose from so hopefully this summary will be a good one…

Wow RT @brainpicker: A highly unusual yet utterly inspirational move – #TED awards annual $100K prize to street artist JR http://is.gd/g9hjG

  • Yes, this isn’t very digital but it really is inspired me to see how someone can use his creative skills to say something meaningful.

Clever idea… NYTimes: Ads That Let You Check In at Your Favorite Billboard http://nyti.ms/bIGZLM

  • We are seeing more and more examples of physical and digital coming together whether it’s Facebook or Foursquare appearing on billboards. Ultimately it’s all about one seamless user experience.

Art for the app generation… RT @intersphere: Augmented reality artwork invades the MOMA in NYC

  • Yes they look stupid but it is art after all.

Great article…RT @thisismolotov: Turning Branded Contests Into Branded Content http://bit.ly/9f3vjr

  • Some really great examples in this blog post from Mitch Joel. He says “Social Media does many cool and interesting things when it comes to content, but it’s also an incredible driver for contests. This often forgotten medium is in desperate need of rejuvenation, and all of the moving parts are now available through both online and mobile channels to make it happen”. As someone who started his career doing promotional campaigns I love to see examples of branded contests that really engage people online, via mobile etc.

Game on… RT @GaryPHayes: Urban Gaming – Augmented Reality Style « The Future Digital Life

More Muji magic with a range of iPad apps – check them out – http://bit.ly/a1XrLo via @chloalo

  • When a brand like Muji applies its design philosophy to a range of branded apps for the iPad you can only expect something wonderful. Click here to see the whole range.

Media surfaces: Incidental Media… Fascinating ideas from Dentsu & Berg. http://bit.ly/9xhWUM

  • This is “the first of two video sketches illustrating some of the ideas and principles behind Dentsu London’s communications strategy Making Future Magic”

Cool! RT @edwardboches: The art of social media: Goodby, Silverstein idea for the Dali Museum in St. Petersburghttp://bit.ly/9ZUaKi

  • Some amazing examples of how museums and galleries are harnessing “new media” to attract people to visit more and to deliver a fresh experience. Just love the Hipstamatic Dali concept.

Incredible project – check the making of… RT @nickburcher: Ralph Lauren 4D Projection London, New Bond Streethttp://bit.ly/bO4uMO

  • We are seeing more and more 3D projection mapping projects these days from buildings to cars and shoes. But this making-of video shows how ambitious and complex some of these projects are becoming. Amazing result too.

and just to end with a smile…. or a grimace:

Finally, something more annoying than mime artists 🙂 Watch out for another T-Mobile flash mob http://youtu.be/NB3NPNM4xgo

October 14, 2010

Principles of Good Design

In this fascinating video we get a glimpse of the 10 principles of good design as set out by legendary designer Dieter Rams. You can easily apply these principles to any design discipline – not just product or industrial design. Let’s take a look how they can help guide design in the digital space:

Good design is innovative.

Definitely something that defines our digital age where everyone is striving to offer new ways for people to interact with brands or content. The app phenomenon is a perfect example where the constraints of the screen size is causing people to think differently about the user experience. Flipboard for iPad is a great showcase of innovation where all your social media content is repackaged beautifully.

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Good design makes a product useful.

Utility through digital means is still a hot topic for marketers and for agencies like AKQA and R/GA who’s Nike ID work exemplifies the philosphy of making things useful.

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Good design is aesthetic.

Apple has certainly taken a lot of inspiration from Dieter Rams and this extends to their websites. As we can see in this blog post their aesthetics have inspire many other websites.

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Good design helps us to understand a product.

Usability has been important in digital since the very beginning and is still influencing how people design for the computer screen and for mobile devices. Good digital design should be intuitive and quick to comprehend. People won’t waste their time if a website is confusing.

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Good design is unobtrusive.

Dieter Rams believed that Less is More and while a lot of websites can go to the opposite extreme there are many that believe in keeping things pure. On the Obox Design blog we can see some great example of design being unobtrusive.


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Good design is honest.

Online you can easily be pulled up for using design elements that are untrue or badly Photoshopped. Make sure you keep an honest eye or it could backfire like this example from Microsoft.

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Good design is durable.

Unfortunately the digital world falls flat on its face here when we look at sites from the recent past that certainly don’t stand up today. But some sites will look as good in 5 years as they do today.

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Good design is consequent to the last detail.

“Pixel perfect” would be a term that Dieter Rams would no doubt love. But do we spend enough time thinking about every detail of a website? Take a look at some D&AD winners to see what keeping an eye on the detail looks like.


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Good design is concerned with the environment.

This principle is a little hard to apply to the digital realm. But you can still design responsibly and cater for people with certain needs though accessible design principles.

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Good design is as little design as possible.

Very hard to achieve but beautiful when realised as this collection of sites prove – on the Minimal Sites blog.

September 29, 2010

iAd on iPad = Awesome

AKQA have created an iPad takeover for VISA that pushes the limit of html5. From a simple ad unit Visa are able to deliver a rich brand experience that demonstrates the product benefit in a really tangible way. Can’t wait to see more of this kind of work. It breathes a whole new life into the poor old banner. See a video demo here.

September 26, 2010

Week of tweets #18

It’s been a busy few weeks what with quitting my job and getting things prepared for my move to China. The biggest worry was that Twitter is blocked there but I heard that through a VPN I can still keep tweeting. So expect my regular summary of my favourite tweets to continue…

Money for nothing? NYTimes: Marketing Fanciful Items in the Lands of Make Believe http://nyti.ms/9IoCCY

  • Amazing how easily people will part with their money. In this article we see how big brands are jumping onboard the money train too. For example, “Volvo Cars of North America, the clothing retailer H&M and MTV Networks are among the diverse brands entering the market for virtual goods — the make-believe items offered on social-networking games, smartphone apps or fantasy Internet sites”.

Thoughts on branded utility… RT @loopdiloop: RT @IATV: “The Digital Evolution of Branding” http://bit.ly/dqBn3m

  • Fascinating article by Nicole Armstrong showing how brands are bringing value to consumers by extending their experience and providing a “meaningful utility that is there for the customer when they need it most”.

Cool. RT @thinktank_int: Nike’s Destroyer Burrito – good example of integrating digital & experiential to create buzzhttp://bit.ly/ccJraN

Cheers! iPad menus sell more wine… NYTimes: Choosing Wines at the Touch of a Screen http://nyti.ms/ajHAXQ

  • It could be just a short term gimmick or lead to a whole new line of low cost tablets. Right now it is certainly helping business.

Looking good… RT @adenhepburn: New Digital Buzz Post: Video: Meet The New Twitter.com http://bit.ly/aOEiUd

  • This could spell bad news for the likes of Tweetdeck but shows how Twitter has big plans to make their service more useful and intuitive for everyone.

Shame on us all 🙂 RT @nakedstudios: The Digital Agencies of the Future! http://bit.ly/btzbx0

  • This made me laugh so much. Even digital agencies have yet to wake up to the fact that people might be viewing their sites on devices not supporting Flash. See the whole wall of shame here.

Nice… RT @BBHLabs: Liked: Google Creative Lab’s Ji Lee on ‘The Transformative Power of Personal Projects’http://j.mp/cQ4P43

  • OK, so most of us would say that we’re too busy with work to develop personal projects like this one. But it’s amazing where they might take you…

Wow! RT @BBHLabs: Old Record Player + Stop Motion + Lights + Tron Legacy Soundtrack = Awesome –http://j.mp/9NTEiT

Kim Pimmel uses old-school techniques to create something futuristic and surreal. See it in HD here.

RT @LarryTolpin: The Future of Ad Agencies – Incredible for New Hybrid Agencies – Not So Good for for Old Agencies –http://bit.ly/93NiZg

  • There is so much being written right now about which breed of agency is going to survive when all others fade to black. Edward Boches always has a well-balanced view.

Finally, something to make you smile as autumn bites (if you’re in the same hemisphere as me). I’ve tweeted about both of these in the past couple of weeks and each could actually be a new ad for Ikea. One features dogs and the other cats. I know which one I’d prefer to be for IKEA. Enjoy…



July 27, 2010

iWant an iPad

Been on vacation for most of July so apologies for being so quiet. At my hotel in Greece there were two public PCs connected to the web. Unfortunately they were being hogged by teenagers on Facebook. Mostly kids from the Czech republic. Sitting waiting for them to get bored and let me use the computer I learned a few things. Text speak is the new universal language (forget Esperanto) and photos of teens partying look the same in every culture.

No wifi connection or else I could have connected my iPhone to get online. Or the iPad I don’t have yet. Here are a few reason why I want one more than ever…

Flipbook

A lot of chatter about this one and the potential issues it might face with copyright. But for now it is a great idea for a way to bring social content to life.

Audi Magazine

According to The Next Web blog “the imagery in the app is gorgeous, but of course a lot of that comes down to the print magazine quality car shots. The app also includes text and video that can be expanded to full screen, which runs very smoothly. However, the app isn’t innovative because it’s looks good – it’s innovative in how it stitches the content together”. Read the full review here.

I’m still holding out for the next generation iPad even if the first version isn’t even on sale yet here in the Netherlands. I guess that gives me time to save up my pocket money and for more amazing apps to be developed.

June 14, 2010

Week of Tweets #14

Welcome to another edition of my regular roundup of favourite tweets.

Instant advertising… NYTimes: An Ad Engine to Put ‘Mad Men’ Out of Business http://nyti.ms/by4u4L

  • How automated can advertising get? This article covers some new developments in banner advertising.

Great idea… RT @intersphere: Condom brand uses#Chatroulette to create an HIV awareness campaignhttp://bit.ly/a7g4vl

Hope the video below doesn’t offend anyone. No doubt Steve Jobs will stop reading this blog now. Nice way to use fun technology to get a serious message across…

Another one converted 🙂 RT @adage: Bring on Digital: Why I No Longer Consider Myself a Traditionalist: http://bit.ly/9P0ufM

  • Liked this article showing how one “traditional” creative discovered the creative possibilities that digital provides.

RT @PSFK: BMW Brings “Joy” To Singapore With Interactive 3D Building Projection http://su.pr/20cYz5

Interesting… RT @BrandRepublic: Pepsi launches location-based iPhone app with check-in rewards http://fwd4.me/Ra2

  • I’m the king of the castle! Has Foursquare unlocked our inner children or started the next bandwagon? I still believe in location-based marketing but maybe not the version we know right now.

RT @pyesawichjr: Will the future be filled with data displays and 3D holographic objects projected into physical space? http://bit.ly/dyVmBv

  • I love a good futuristic story. This article imagines what things might be like 10 years from now. Oh how we’ll laugh when we look back at Layar (no offence guys).

Sorry, we don’t serve Flash… RT @anguswong: Restaurant replaces menus with iPads.

  • Will this replace waiters? Not really. They’ll just be wiping grease off iPad screens instead.

Now that’s a YouTube channel! RT @leorayman: DDB/Tribal launches Budweiser World Cup/reality show mashup www.BudUnited.com

  • Reality TV continues to be a great way to draw in an audience. This campaign is a great execution of a YouTube-based campaign.

Great article… RT @Razorfish: Digital advertising out; engaging experiences in (via @psfk) http://bit.ly/brIXu3

  • Does advertising work these days? Can we connect more with our audience through “brand-fueled” events and content?

and finally…

I Like!… RT @PSFK: Facebook ‘Like Button’ Goes Physical http://su.pr/2vmUhw

June 11, 2010

Times change

Pretty amazing demo of the new Time magazine for iPad. Nobody will ever be able to say they are “relaxing with a magazine”. It all looks exhausting!

May 28, 2010

iPad 2015

With people queuing for the new iPad and Apple surpassing Microsoft as the most valuable technology company, you have to wonder where things will go in the future for a company many thought was dead in the water 15 years ago. If you look at the first generation iPod from 2001 and compare it to the iPod touch of today it is clearly shows a quantum leap in capabilities and possibilities. In this article Henry Blodget has some interesting thoughts about the iPad’s future but we can imagine something so much bigger. So let’s fast forward five years and try to picture how the iPad might evolve…

iPads everywhere

In the same way that some people call any vacuum cleaner a Hoover, slate devices from manufacturers like DELL and HP could be referred to as “iPads”. Will Apple try to ban people from using the term for anything other than their own devices? Is that the police banging down your door? In the future the iPad OS might be in the cloud and no matter which device you pick up, if you are a true iPad user your thumb print will grant you access to your own iPad hub with all your preferences and content. Not an iPad user? You’ll be stuck with the Android version that will still look like clipart hell. Even though you are accessing your iPad hub via your friend’s DELL slate the experience will (of course) be slower and the screen less bright. Apple will always try to make sure their hardware is one step ahead. Next time you are visiting friends remember to bring your own iPad.

Free iPads

Today colour printers cost very little as companies like HP and Canon make a fortune on ink cartridges. With Apple making more and more money from apps, advertising and content they could actually give away the iPad but make it useless if you don’t get all your content from them. In this scenario you would see iPads lying around in Starbucks waiting to be picked up so you can access your own iPad hub with all your music, magazine subscriptions and secure access to your social network.

iAd therefore iAm

We’ve seen a preview of the iAd solution from Apple. Five years from now it will be so sophisticated that it will know everything about you, where you are and what you are doing next. In this article from Oren Frank he imagines a predictive context device that knows your every want and need. Brands will be clamouring to be part of this holy grail of advertising. They will be able to target the right person at the right time and place with the right message for them. They still won’t be able to use Flash in their ads but it really won’t matter. How about privacy in all this? Well of course people will be able to opt out. But those who do will soon regret it as their lives will be a lot poorer and empty. In the iAd future there will be a new class of people – the sponsored few. If you’re not connected to your favourite brands then who are you? Oh, and of course Apple would have bought Facebook by 2015 with instant access to all the personal data that comes with it.

How do you see the iPad evolving in the next 5 years? Or will it just be a flash in the pan?