Tag Archives: iPhone

Honda’s Unpredictable Life

You know that apps have gone mainstream when they are integrated this well into an ad campaign. As reported in Creative Review, “Wieden + Kennedy London has created a stunning new animated ad to advertise the new, improved Honda Jazz car. Titled This Unpredictable Life, the spot aims to depict the numerous joys and challenges that [...]
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Week of tweets #21

My Twitter follower count recently broke through the 1000 barrier (I know Ashton, nowhere near yours). To celebrate here is another “best of” from my most recent tweets… Small wonder! RT @glueisobar: What a brilliant piece of design!! i3DG: a mobile 3D exhibition. http://bit.ly/aOPECI Just love it when you take an idea from times past and update it [...]
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Week of Tweets #10

Oops, slipped a little in my weekly updates from the world of Twitter. It does mean that I have a few weeks to pick from so this should be good… Interesting article – TV + Twitter @time: http://bit.ly/cdrmrW Seems like Twitter is the new water cooler. But rather than “did you see that show” it is “I’m [...]
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Week of Tweets # 9

Another week, another bunch of Tweets cherry picked from the past week or so… RT @LBiLondon: Digital world’s top thinkers share their visions of the future with the BBC from 8 to 19 March http://www.twurl.co.uk/155/ No idea why I wasn’t invited but go check out speakers such as Martha Lane Fox, Steve Ballmer, Eric Schmidt, Jimmy Wales, and others. Great [...]
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Something strange in adland – episode 1

You know there’s something strange in adland when… You don’t needs ads. An iPhone app for VW is downloaded four million times generating an “80% increase in leads, test drive and quote requests without a print ad, banner or broadcast spot in sight”. AKQA have a track record for zigging instead of zagging. See the video case [...]
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Nike True City

On January 14th, Nike Sportswear released True City, an “iPhone application that provides users with a unique insight into six European cities, making the hidden visible through the knowledge and insight of Nike Insiders—local tastemakers who pride themselves on being at the forefront of things happenings in their cities”. According to Nike “True City is [...]
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Apps take the lead

As reported in AdAge, “Volkswagen of America is launching the newest-generation GTI exclusively on an iPhone app, a cost-efficient approach the automaker said is a first for the industry” You can read the full article here but to sum up: VW spent $60 million to launch the GTi in 2006 – this time they are spending $500,000. Volkswagen licensed [...]
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That’s heavy Doc!

One of the great things about having a kid is the chance to relive your own childhood by making them watch all your favourite childhood movies again. Watching Back to the Future 2 with my daughter from 1985 (OK, I wasn’t a kid then – just acted like one) I was struck by how many [...]
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Finger painting

We’ve probably all seen people using the iPhone as a virtual canvas. Even David Hockney has got in on the act. Now the New Yorker is using an image painted with the iPhone app Brushes on its cover. Read the full story on Gizmodo. They were going to write all the magazine articles on the iPhone [...]
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Urban Art iPhone app

Another interesting branded iPhone application sees Adidas celebrating Urban Art by allowing users to capture photos of graffiti and uploading the results with a short review. Right now it is all about Berlin but hopefully this will expand over time to include other cities. For those without iPhones you can enjoy the same content on a special [...]
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