January 27, 2010

Start me up

The Neuromarketing blog says that “billboards can be an effective medium, but tend to be very low in viewer engagement. Most outdoor advertising is designed to be viewed in a second or less as motorists whiz by. Here’s an example of how one advertiser turned that idea upside-down to create a fully interactive billboard”. Read the full story here >

Not too sure about the pollution message it is giving out but certainly eye catching.