August 5, 2009

We’re all sociopaths now.

The social media juggernaut keeps on rolling with no sign of slowing down. Even in China we are seeing that 92% of the online population uses social media even though Twitter was banned. What does this mean for marketers? The second biggest social media success story of the past year has to be The Best Job in the World campaign for Queensland Tourism. The blog post from Rohit Bhargava points our 6 lessons to be learned from this campaign. They are: 1 Make it believable. 2 It’s not about how much you spend. 3 Focus on content, not traffic. 4 Create an inherent reason for people to share. 5 Don’t underestimate the power of content creators. 6 Give your promotion a shelf life. Read the full article here. As for the first biggest social media success story? The Worst Job in the World where a relatively unknown guy captured the imagination of a nation (and the odd rapper) to win the day.
Yet there are still many people in adland who don’t have the first clue about social media. They may drop it in presentations but are just giving lip service in many cases. One of the most reTweeted links of the past week should help these people find answers they dare not ask. To quote from website Mashable “Last year, marketing director Marta Kagan helped solve the problem of the lack of understanding of social media with her presentation What the F**k is Social Media?. It was quickly a social media hit for its wit and its very convincing case for the raw power of social media. With the tremendous growth of Twitter, Facebook, and blogging in the last year though, Ms. Kagan thought it was time for a sequel”.