January 30, 2015

Stalker advertising?

This interactive billboard created by M&C Saatchi Australia updates itself automatically to deliver personalized messages to drivers.

M&C Saatchi Executive Creative Director Ben Welsh called the smart billboards “direct messaging on steroids”.

“It’s quite epic to have a 42 square metre billboard having a chat to you as you drive past. It was an ambitious idea that Lexus really went for, brilliantly brought to life by APN Outdoor and TMS.”

Very clever use of image recognition technology to capture the attention of people used to the same old billboards.

Read the full story here >

December 16, 2014

I spy cash

I’ve seen a few amazing gigapixel photos over the past couple of years but thought this was an interesting way to turn it into a marketing game. As reported by Contagious, “Australian financial institution CommBank has created a multi-platform game challenging customers to find wallets hidden in a giant interactive photograph of Sydney in exchange for real cash. Where’s My Wallet?, developed with M&C Saatchi Sydney, used a 125 gigapixel photo of the city, the largest panoramic photo ever to be taken in Australia. Players had to navigate around the 360 degree shot to find the wallets, each worth AU$200 (US$165) cash”. All of this was to promote a new service that allows people to withdraw cash from ATMs even when they forgot their wallets.