Tag Archives: Mercedes

Instagram to win

How do you promote a US$30,000 car like the new Mercedes-Benz CLA to fashionable and image conscious Millennials? Instagram features at the heart of the latest US campaign for the brand. Called Take the Wheel the campaign has enlisted five power-house Instagrammers who are competing with one another for their chance to keep a new [...]
Posted in Brands, Creative, Technology | Also tagged | Leave a comment

Cannes Outdoor Grand Prix – it’s invisible

This innovate idea drove off with the Cannes Lions Outdoor Grand Prix and nobody saw it coming. To communicate a car’s zero-emission technology agency Jung von Matt focused on its “invisible” impact on the environment by making the car itself invisible. Using LED lights and a camera which reflected a live feed, an invisible Benz [...]
Posted in Brands, Creative, Technology | Also tagged , , | Leave a comment

Invisible

When Mercedes wanted to promote its new fuel cell vehicle, instead of placing it squarely in front of everyone in the world, the company decided to make the car invisible. Great idea and execution. Tweet This Post
Posted in Brands, Creative, Technology | Also tagged | Leave a comment

Month of tweets #3

The month of March slid by in a blink of an eye. Let’s take a look back at some of the things I tweeted and retweeted that are worth a second glance… Cool YouTube takeover for Schick Hydro by JWT Sydney…http://bit.ly/f0Y1rT I’m sure these things cost a bucketload of money. Cool to look at but do they [...]
Posted in Agencies, Brands, Creative, Media, Technology | Also tagged , , , , , , , , , , | Leave a comment