How do you promote a US$30,000 car like the new Mercedes-Benz CLA to fashionable and image conscious Millennials? Instagram features at the heart of the latest US campaign for the brand. Called Take the Wheel the campaign has enlisted five power-house Instagrammers who are competing with one another for their chance to keep a new CLA if they can secure the most likes from their content. via Adverblog
This innovate idea drove off with the Cannes Lions Outdoor Grand Prix and nobody saw it coming. To communicate a car’s zero-emission technology agency Jung von Matt focused on its “invisible” impact on the environment by making the car itself invisible. Using LED lights and a camera which reflected a live feed, an invisible Benz took to German streets to wow onlookers.
When Mercedes wanted to promote its new fuel cell vehicle, instead of placing it squarely in front of everyone in the world, the company decided to make the car invisible. Great idea and execution.
The month of March slid by in a blink of an eye. Let’s take a look back at some of the things I tweeted and retweeted that are worth a second glance…
Cool YouTube takeover for Schick Hydro by JWT Sydney…http://bit.ly/f0Y1rT
- I’m sure these things cost a bucketload of money. Cool to look at but do they deliver results. Would love to know.
Brands do good… RT @annaloop: Kellog digital campaign: “Photograph your Breakfast & give a meal to a poor Child” http://nyti.ms/eYTkBW
- After Pepsi Refresh here is another example of a brand using cause marketing to attract more customers.
Looks great RT @fastcompany: Personalized iPad Magazine Zite Learns As You Read, Challenges @Flipboard in the process: http://bit.ly/fSpeyY
- I’m sure we’ll see more of these as time passes. Is personalisation the way to go or will people want to be surprised by things that maybe were not for them but are new discoveries?
Mercedes-Benz: Transparent Walls – very smart idea…
- By Ad Agency Jung von Matt in Germany. Love this kind of thing – useful, innovative and clever.
Exciting stuff… RT @fastcompany: Augmented Reality May Be the iPad 2’s Secret Killer App http://bit.ly/h1vgPw
- People have been bitching about the camera on the back (and front) of the iPad 2. So it won’t replace your camera anytime soon but it could provide some other cool functions.
Adidas All In Projection Mapping in Paris. Very Cool…
- Will we get bored of seeing this kind of thing? By the looks on the faces of the spectators we might soon be asking when it will be over.
- Would love to do a project like this. Inspiring stuff.
If your agency can’t afford to send you to Cannes – find a creative solution… http://bit.ly/f7TlSa
- The silly season is soon approaching and people are trying to find all sorts of ways to get a ticket to go. Just get a nomination and that might help.
Kraft campaign for Mac & Cheese – best tweets turned into TVCs… http://on.fb.me/eE9jXP
- They did it once with Old Spice guy. Why waste a good idea on one client?
As usual a little something to end with a smile…
Ashamed to say one is mine 🙁 RT @alleyinsider: The 22 Most Hilarious, Unfortunately Placed Ads Ever by @shontelaylay http://read.bi/eXRioR