Tag Archives: Microsoft
Interfaces of the future
Microsoft Research are working hard to show that they still have the innovative edge in the computer industry. While Google Labs might get more of the attention thanks to their high profile projects like Wilderness Downtown Microsoft are looking to the future showing how people might interact with each other more naturally. IllumiShare enables remote [...]
The future is 3D
Golan Levin is a creator, performer, innovator, engineer and MIT graduate whose work has been seen around the world. Working with two creative technologists James George and Jonathan Minard they have invented what they call “virtual cinematography” which it’s powered by stock electronics: a Microsoft Kinect coupled with an SLR camera. The Kinect tracks a figure in 3-D space [...]
Kinect tomorrow
Microsoft continue their quest to convince everyone that they are a technology company for the future rather than the past. Here is their latest video showing what Kinect could become.
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Future up for grabs
With the sad demise of Steve Jobs the world of technology suddenly has one major obstacle out of the way. Nobody could out innovate Jobs and without him Apple could eventually lose some momentum. Other companies now have a fighting chance of being seen as innovators not just Apple followers. Microsoft has already made huge [...]
Beyond the Surface
Microsoft Surface has been around for a while but never really seemed to take off. With this new development fro Amnesia/Razorfish things might be about to change.
They say it is a software breakthrough, which “allows instant and seamless sharing and transfer of any content such as photos, music or embedded apps between multiple handheld devices [...]
Week of tweets #21
My Twitter follower count recently broke through the 1000 barrier (I know Ashton, nowhere near yours). To celebrate here is another “best of” from my most recent tweets…
Small wonder! RT @glueisobar: What a brilliant piece of design!! i3DG: a mobile 3D exhibition. http://bit.ly/aOPECI
Just love it when you take an idea from times past and update it [...]
Posted in Agencies, Brands, Creative, Media, People, Technology Also tagged 3D, Bouygues Telecom, DDB Paris, Facebook, iPhone, Kinect, Perfect Fools, Project magazine, Publicis, Twitter, Virgin Leave a comment
How to build great (digital) campaigns
Chapter 5 in David Ogilvy’s book, Confessions of an Advertising Man (the inspiration behind this blog), talks about the discipline needed to create truly successful campaigns. He believed that good advertising “sells the product without drawing attention to itself. It should rivet the reader’s attention on the product”. It should never say “what a clever [...]
Posted in Agencies, Brands, Creative, Media Also tagged Achtung, Apple, Burger King, campaigns, digital, Doritos, Fifa 10, Louis Vuitton, McCann Erickson, Ogilvy, Philips Leave a comment
Welcome to the Code War
Bing vs. Google, Facebook vs. Twitter, Microsoft vs. Apple… the tension is increasing on a daily basis these days. It feels awfully similar to the Cold War of the 50s, 60s and 70s.
Wikipedia describes it this way. “The Cold War (1945-91) was the continuing state of political conflict, military tension, and economic competition existing after World War [...]
Microsoft Envisions a Surface-Filled, Voice-Activated Future