January 16, 2011

Tag the future

Interesting slideshow from PSFK and Microsoft about the future of mobile tagging. Here they¬†present the key trends in the mobile tagging space and hope to “inspire marketers and their creative agencies about their future use of technologies that include QR codes, barcodes and Microsoft Tags in their branding activity and communication campaigns”.
A few companies (including Google) have tried to capture this new market with their own brand of outdoor tags so it will be interesting to see how the big M make their mark in this domain. As more people carry the kind of phones that can read tags we can imagine many campaigns being able to offer incentives or create a new way to interact with brands. The opportunities are huge and it’s definitely an area that is worth exploring.