Tag Archives: Nike

Cross-culture creativity

By admin | Published: January 16, 2013
Thanks to the internet we now live in a global culture. Anyone can see the same thing at the same time. Even with the “great firewall” the Chinese have ways to access to the same content as someone in New York, London or Sydney. Because of this more and more brands are seeking to communicate [...]
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The internet’s 3rd wave

By admin | Published: July 26, 2012
As casual gaming company Zygna tanks, losing 42 percent of its value with a knock-on effect to Facebook, the writing is on the wall that the second dotcom bubble is ready to pop. For those of us in the business who lived through the first one it’s time to look beyond the current worries and [...]
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Cannes Reinvented

By admin | Published: June 25, 2012
When the Cannes Lions changed their mantra to being a “festival of creativity” it was because of the sea change that digital was stirring where the word “advertising” was quickly becoming rather meaningless. In many ways “digital” is an obsolete word today since it has become the electricity that runs through every aspect of our [...]
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Cyber Grand Prix – this is the new digital

By admin | Published: June 21, 2012
Another year and another wake up call for the advertising industry. Everything is now digital but not how you think. From the Outdoor Lions to PR and Promo, everything has digital running through it – because that’s how it should be. It reflects the reality of the world we live in. The internet is like [...]
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One Show Interactive 2011

By admin | Published: May 17, 2011
So the winners are in and they are worthy. Here are some of this year’s gold award winners. No doubt we’ll be seeing much more if these projects as the awards season continues… Google Chrome Fastball To promote a fast browser to an audience that’s immune to banners and doesn’t even know what a browser is, BBH [...]
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Month of Tweets # 4

By admin | Published: May 6, 2011
April was a month of Easter Eggs, Royal Weddings and other equally forgettable things. But so as not to forget some of the cool things I tweeted last month here is a round up of the best… Very cool… RT @adenhepburn: New Digital Buzz Post: Xbox Kinect: Become Your Own Souvenir! http://bit.ly/dGeMG4 I love Kinect hacks and 3D [...]
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Month of tweets #1

By admin | Published: January 28, 2011
Since moving to China my time on Twitter and here on my blog has dropped considerably. I’m transitioning from my weekly tweets roundup (which was not that regular if we are being honest) to a monthly one. So here is the 1st in my Month of Tweets… 2011 – the year of HTML5?… RT @BenShaw: PSFK [...]
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Asia Pacific Winners

By admin | Published: November 17, 2010
Last night I attended the Campaign Asia Digital Media Awards gala presentation in Beijing and there were some great winners from agencies across the region. One of the night’s big winners was Colenso BBDO / AIM Proximity of New Zealand who won the platinum award for best overall campaign for Yellow Chocolate. This amazing project [...]
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Week of tweets #18

By admin | Published: September 26, 2010
It’s been a busy few weeks what with quitting my job and getting things prepared for my move to China. The biggest worry was that Twitter is blocked there but I heard that through a VPN I can still keep tweeting. So expect my regular summary of my favourite tweets to continue… Money for nothing? NYTimes: [...]
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Week of tweets #17 (summer is over edition)

By admin | Published: September 6, 2010
I seem to be very bad at doing this on a weekly basis. I could say it doesn’t matter as nobody reads my blog but I had my highest ever visitor count in August. So no excuses… this better be good! Great! RT @Schwartzie14: 1 of the smartest creatives in advertising gives u some excellent tips [...]
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