Tag Archives: Nike

Week of tweets #17 (summer is over edition)

By admin | Published: September 6, 2010
I seem to be very bad at doing this on a weekly basis. I could say it doesn’t matter as nobody reads my blog but I had my highest ever visitor count in August. So no excuses… this better be good! Great! RT @Schwartzie14: 1 of the smartest creatives in advertising gives u some excellent tips [...]
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Week of Tweets #15

By admin | Published: July 8, 2010
Last update before the holidays. Things have been a little quiet after all the Cannes fuss died down. But there were still a few gems… RT @glueisobar: Nice campaign for Dulux: have a read of the blog and watch the film in HD on YouTube. http://www.letscolourproject.com It’s been a while since anyone has “Done a Sony” but [...]
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Best of Bastholm

By admin | Published: June 9, 2010
Well, the rumours were true. Lars Bastholm, Chief Digital Creative Officer of Ogilvy North American has been appointed overall Chief Creative Officer. You can read the full story on Adweek here but essentially it’s an amazing move for an agency like Ogilvy, putting their money where their mouth is when it comes to the importance [...]
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One Show Interactive Winners

By admin | Published: May 15, 2010
So here we go again… awards season is upon us. Last night the One Show winners were announced and you’ll be seeing these project again and again in the coming weeks as they take home all the prizes at various festivals. I’ll stick to gold winners here but many other great projects picked up silver [...]
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Footpad

By admin | Published: May 3, 2010
Nike have been the pioneers of branded utility and now with the iPad Nike Football + Team Edition is providing footballers across the world with an app that will boost their skills. To fit into their mantra of ‘we don’t do advertising, we do cool stuff’, this is an ipad training app for coaches/players to improve [...]
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Nike True City

By admin | Published: January 18, 2010
On January 14th, Nike Sportswear released True City, an “iPhone application that provides users with a unique insight into six European cities, making the hidden visible through the knowledge and insight of Nike Insiders—local tastemakers who pride themselves on being at the forefront of things happenings in their cities”. According to Nike “True City is [...]
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Digital to physical

By admin | Published: September 4, 2009
In a world that is becoming increasingly digital it’s interesting to see companies realising how physical experiences are what customers really want. Take the example of Mission Bicycle, a unique company based in San Francisco that sells custom fixed gear bikes where each bicycle is made to order from a combination of stock parts. As reported on [...]
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That’s heavy Doc!

By admin | Published: June 24, 2009
One of the great things about having a kid is the chance to relive your own childhood by making them watch all your favourite childhood movies again. Watching Back to the Future 2 with my daughter from 1985 (OK, I wasn’t a kid then – just acted like one) I was struck by how many [...]
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