September 26, 2010

Week of tweets #18

It’s been a busy few weeks what with quitting my job and getting things prepared for my move to China. The biggest worry was that Twitter is blocked there but I heard that through a VPN I can still keep tweeting. So expect my regular summary of my favourite tweets to continue…

Money for nothing? NYTimes: Marketing Fanciful Items in the Lands of Make Believe http://nyti.ms/9IoCCY

  • Amazing how easily people will part with their money. In this article we see how big brands are jumping onboard the money train too. For example, “Volvo Cars of North America, the clothing retailer H&M and MTV Networks are among the diverse brands entering the market for virtual goods — the make-believe items offered on social-networking games, smartphone apps or fantasy Internet sites”.

Thoughts on branded utility… RT @loopdiloop: RT @IATV: “The Digital Evolution of Branding” http://bit.ly/dqBn3m

  • Fascinating article by Nicole Armstrong showing how brands are bringing value to consumers by extending their experience and providing a “meaningful utility that is there for the customer when they need it most”.

Cool. RT @thinktank_int: Nike’s Destroyer Burrito – good example of integrating digital & experiential to create buzzhttp://bit.ly/ccJraN

Cheers! iPad menus sell more wine… NYTimes: Choosing Wines at the Touch of a Screen http://nyti.ms/ajHAXQ

  • It could be just a short term gimmick or lead to a whole new line of low cost tablets. Right now it is certainly helping business.

Looking good… RT @adenhepburn: New Digital Buzz Post: Video: Meet The New Twitter.com http://bit.ly/aOEiUd

  • This could spell bad news for the likes of Tweetdeck but shows how Twitter has big plans to make their service more useful and intuitive for everyone.

Shame on us all 🙂 RT @nakedstudios: The Digital Agencies of the Future! http://bit.ly/btzbx0

  • This made me laugh so much. Even digital agencies have yet to wake up to the fact that people might be viewing their sites on devices not supporting Flash. See the whole wall of shame here.

Nice… RT @BBHLabs: Liked: Google Creative Lab’s Ji Lee on ‘The Transformative Power of Personal Projects’http://j.mp/cQ4P43

  • OK, so most of us would say that we’re too busy with work to develop personal projects like this one. But it’s amazing where they might take you…

Wow! RT @BBHLabs: Old Record Player + Stop Motion + Lights + Tron Legacy Soundtrack = Awesome –http://j.mp/9NTEiT

Kim Pimmel uses old-school techniques to create something futuristic and surreal. See it in HD here.

RT @LarryTolpin: The Future of Ad Agencies – Incredible for New Hybrid Agencies – Not So Good for for Old Agencies –http://bit.ly/93NiZg

  • There is so much being written right now about which breed of agency is going to survive when all others fade to black. Edward Boches always has a well-balanced view.

Finally, something to make you smile as autumn bites (if you’re in the same hemisphere as me). I’ve tweeted about both of these in the past couple of weeks and each could actually be a new ad for Ikea. One features dogs and the other cats. I know which one I’d prefer to be for IKEA. Enjoy…



September 6, 2010

Week of tweets #17 (summer is over edition)

I seem to be very bad at doing this on a weekly basis. I could say it doesn’t matter as nobody reads my blog but I had my highest ever visitor count in August. So no excuses… this better be good!

Great! RT @Schwartzie14: 1 of the smartest creatives in advertising gives u some excellent tips on expanding yr brain – http://bit.ly/9m5Y6S

  • I love a good list and in this one from Edward Boches he shares a selection of books and blogs designed to help anyone in their digital evolution.

How do you top the Nike Chalkbot? Meet Precious – the bike with a brain… on DigitalBuzz Blog http://bit.ly/bntxiB

Good read… RT @BBHLabs: Interview w/ MDC & Partners Chief Innovation Officer @faris, check it out http://j.mp/agaeXb

  • Faris Yakob from MDC & Partners is one of the many smart people driving our industry forward. So when he speaks you have to listen – especially when you see his hair.

Real world social – RT @adenhepburn: Facebook Integration At The Coca Cola Village http://bit.ly/9RsK63

  • Digital and physical are becoming more and more intertwined. This beach party looks like hell on earth to me but presents some really interesting possibilities for making social networks more real world.

Do We Need a New Definition of Creativity? In Today’s Digital World, the Answer Is Yes – AdAge article…http://bit.ly/d7UETa

  • In this article by Ana Andjelic she gives some tips about being creative in in the ad world today. She says that “the best creative is the creation of relationships, connections and interactions. It connects tools with behaviors, locations, and objects. It creates networks or systems. To be creative there, you need to be strategic: you need to figure out who connects to whom, when and why and to what result. Simply, you need to plan for a chain reaction. These networks then give way to a collective creativity that becomes visible to all to use it, build upon it, change it, and add to it”. Keep reading here.

Like… RT @adenhepburn: Sony: Media Monster Wars Facebook App http://bit.ly/aH68Eu (great example of branded social gaming!)

Great article… RT @Clickaholic: RT @LarryTolpin: 50 Ways to Foster a Culture of Innovation – http://j.mp/ciUJZa

  • Some great tips here such as having no fixed rules or templates, getting rid of fear, having fun, making mistakes and more…

Revenge of the Nerd: Great review by Scott Foundas of upcoming movie The Social Network. Must see it…http://tinyurl.com/2e9jqu2

  • Will Mark Zuckerberg be queuing up to see this one? I doubt it.

Looking good… RT @chrisgrayson: VIDEO: Augmented Reality cosmetic virtual mirror kiosk by @IBM, demo for Clinique –http://is.gd/eRXdK

  • We will definitely be seeing a lot more of this instore digital displays and interactive kiosks as the technology become cheaper. IBM seem to be investing a lot of money into it. The voice over on the demo is not very exciting but the possibilities are…

and to end on a lighter note as usual….

Apple take note – great sponsorship opportunity 🙂 RT @robbiew: Sez my 4 yr old daughter: “I want to go to Paris and see the iPhone Tower”

July 8, 2010

Week of Tweets #15

Last update before the holidays. Things have been a little quiet after all the Cannes fuss died down. But there were still a few gems…

RT @glueisobar: Nice campaign for Dulux: have a read of the blog and watch the film in HD on YouTube. http://www.letscolourproject.com

  • It’s been a while since anyone has “Done a Sony” but this campaign by Euro RSCG London does it and more. They are actually making the world a brighter place too.

Inspiring. RT @davidgillespie: Designing the Design Problem – Nice deck from Frog Design’s David Sherwin.

Great thoughts… RT @RobMurrayUK: RT @albionlondon: Albion Blog: How do you make something go viral?! http://bit.ly/bv9Omh by @p6_ndp
  • Good advice including – Launch at exactly the right time, make people want to share it, make it simple to share it and hit the influencers. Read the full article here.
Hilarious rant (with some painful truths) RT @PSFK: George Parker: Should We Can Cannes? http://su.pr/2TcVqH
  • I love it when people get angry. Here is one classic quote about the bean counter in advertising, “Their concern is about how many people can I lay off this week before I collect my performance bonus, stuff it into my numbered bank account beneath the sidewalks of Zurich, and flee the country before the fucking wheels fall off my so-called “Agency of the Future.” An exercise otherwise known as free-market capitalism”.

Another great cover. RT @mattbuchanan fantastic @Newyorker cover. Cute, and then it socks you in the gut: http://bit.ly/djMDEG

How Nike keep doing it… RT @danpankraz: #nike ‘we don’t do advertising, we do cool stuff’ http://bit.ly/2LY7ON
  • Very few brands achieve the same kind of status in the consumer’s mind as Nike. They say it is by “an underlying commitment to their core brand idea, having inspiration and innovation as core values and being part of the customer’s life, infusing the brand into the cultural consciousness” and more…
iLike! RT @PSFK: What An iAd Looks Like http://su.pr/2W9GpL

  • Looks like the iAd is going to be the next big money spinner for Apple. Don’t you wish you’d bought shares before in good old 1999?

Layar killer? Qualcomm unveils augmented reality platform for Google Android phones – at http://bit.ly/9tsF7B

  • You don’t here much about Qualcomm but this could be a good way for them to find a new niche. Until people get bored looking at the world through their phone screens.

Small screen 3D. NYTimes: Did a Speeding Car Just Jump Out of My Cellphone? http://nyti.ms/cFpg3u

  • Meanwhile, mobile phones are going 3D!

and finally…

This may be my last blog post because: Prince: ‘The internet is completely over’. The purple one speaks out… http://bit.ly/aRP1ff

June 9, 2010

Best of Bastholm

Well, the rumours were true. Lars Bastholm, Chief Digital Creative Officer of Ogilvy North American has been appointed overall Chief Creative Officer. You can read the full story on Adweek here but essentially it’s an amazing move for an agency like Ogilvy, putting their money where their mouth is when it comes to the importance of digital.

Visual by Diego Zambrano

To mark this occasion (and to do a little hero worshipping) I am starting a series profiling some of the industry’s great digital creatives… starting with Lars.

I met Lars back in 2001 when we were both judges at the Cannes Cyber Lions. He came across as quietly spoken, intelligent and extremely likeable. Not something you could say for all the jury members. By 2001 Lars already had a number of Cannes Lions under his belt from his years at Framfab. Projects like Nike Women and Nike Freestyle really were ahead of their time in terms of production values and technical innovation.

After winning 3 Cannes Grand Prix and many other awards, in 2004 Lars left Framfab to set up the New York office of AKQA. His work included pitching for and winning accounts like Coke, Smirnoff and Motorola globally. He continued to lead projects for Nike including innovative mobile apps like Nike PhotoID.

….

Here is a video interview from Lars while at AKQA. His comments from 2007 showed how digital advertising/marketing would evolve in the coming years. AKQA were already doing a lot of the things many brands are only today starting to explore. This interview (also from 2007) for the FWA gives us further insight into his thinking….

Where could Lars go from here? The surprise came when it was announced that he would join Ogilvy New York. Not only were Ogilvy looking to hire a true digital leader but they were impressed with his approach to brand communication no matter what the medium. For example, here are 6 tips from Lars about mastering the art of social storytelling and inviting consumers into the conversation:

  • Look at any marketing effort as the beginning of a conversation.
  • Closely monitor the conversation and be ready to respond to consumers.
  • Provide consumers with tools that help them carry on the conversation for you.
  • Leave room for consumers to interact. Make sure your creative universe is big enough that there are unexplored areas.
  • The conversation is over when the consumers say it is, not when the media plan (or the budget) says it is.
  • Listen and learn from the feedback loop.

Asked why he chose to join Ogilvy Lars said:

“It is becoming obvious that marketing shouldn’t live in silos. Consumers don’t distinguish between what’s in which channel, when they shape their perception of a brand. Nor should they,” said Lars Bastholm. “My reason for joining Ogilvy is to get a seat at the table with clients who make the 360 degree brand decisions and to work on the campaigns that will help define what integrated, multi-channel advertising can look like in the future.”

    Not long after joining Ogilvy, Lars was the Cannes Cyber Lions jury president. In this video he explains why the Grand Prix winners deserved their awards.


    If you follow Lars on Twitter you’ll discover a few things about the man. He loves food and was recently in a BBQ coma during the SXSW conference. He’s always on the move and he can be found anywhere from Puerto Rica to Copenhagen. He’s a real film buff and has a movie review website he runs with a friend called Thursdays Without Zada.

    But above all he loves digital. Nothing is impossible, nothing ever good enough and no idea too big. Lars, I can’t wait to see what you will do at Ogilvy.

    May 15, 2010

    One Show Interactive Winners

    So here we go again… awards season is upon us. Last night the One Show winners were announced and you’ll be seeing these project again and again in the coming weeks as they take home all the prizes at various festivals. I’ll stick to gold winners here but many other great projects picked up silver and bronze. Here are some of my favourites:

    Monopoly City Streets by Tribal DDB London

    Below is an unofficial demo video I came across. It’s amazing how Hasbro has been able to bring their classic games to life online and generate a lot of hype. Creative Director Matt Ross and Head of Technology Matt Oxley where the brains behind this great idea. It is also one of the more innovative Google Maps mashups.


    HBO Imagine by BBDO

    Just 2 years after blowing us all away with the incredible Voyeur project they come back with Imagine which allows you to see a story from various perspectives in a way that changes how you perceive it. Online video has really come into its own.


    BMW Z4 by Dare

    In a sign that augmented reality is being taken seriously it now has its own category. This project was truly integrated with an amazing TV campaign and mobile app.


    Nike Chalkbot by Wieden + Kennedy

    I’ve featured this project before on this blog so I’m really happy to see it pick up gold at the One Show. When you answer a brief by inventing a piece of technology it is really thinking out of the box. And all for a great cause too.


    Swedish Armed Forces by DDB

    Over the past few years some amazing work has been created for this client by DDB. Not sure if the example below is the project that has just been awarded (the winners list PDF is not specific enough) but it show what kind of thinking is going into the work.


    Ikea Facebook Showroom by Forsman & Bodenfors

    Another project previously shared on this blog. So many campaigns are now using Facebook as their platform but few use it in such an unexpected way.


    No doubt the One Show site will be updated with case videos for all the projects. Take a look at all of them (not just gold winners) and try and be more creative, innovative and unexpected – yes, I’m talking to myself here!!:)

    May 3, 2010

    Footpad

    Nike have been the pioneers of branded utility and now with the iPad Nike Football + Team Edition is providing footballers across the world with an app that will boost their skills. To fit into their mantra of we don’t do advertising, we do cool stuff’, this is an ipad training app for coaches/players to improve their football skills. On the ipad, you can view drills, instructions, challenges, create custom programs from some of the world’s best teams. Found this via Dan Pankraz (amazing strategy guy in Sydney I once worked with) who says on his blog – “no doubt the 2.0 version will have more of a social component, but this is a great starting point. It has amazing interactivity and leverages the viewing power of the ipad brilliantly.  It’s is an example of how the best brands are creating marketing in their products as opposed to just marketing products”.

    January 18, 2010

    Nike True City

    On January 14th, Nike Sportswear released True City, an “iPhone application that provides users with a unique insight into six European cities, making the hidden visible through the knowledge and insight of Nike Insiders—local tastemakers who pride themselves on being at the forefront of things happenings in their cities”. According to Nike “True City is not just another digital guidebook application. Itʼs a powerful combination of premium, geo-tagged content, the latest iPhone technologies, and social media integration—updated in real-time by real people. All with Nikeʼs unmistakable irreverence”.

    I’ve been playing around with it for the past few days and so far find it a little processor-intensive. I like the idea of hand-picked locals recommending the best places to go. How it ties in with sportswear is a bit hard to reconcile. Then again, go into most Nike stores and the majority of people shopping for shoes will be raising a sweat in a nightclub rather than a gym. Looking forward to seeing how the app evolves over time. Maybe geo-location branded apps like these will gain more followers than the likes of Foursquare. Download the app here http://bit.ly/5TeLVM

    September 4, 2009

    Digital to physical

    In a world that is becoming increasingly digital it’s interesting to see companies realising how physical experiences are what customers really want. Take the example of Mission Bicycle, a unique company based in San Francisco that sells custom fixed gear bikes where each bicycle is made to order from a combination of stock parts. As reported on the PSFK blog “they recently opened up a physical retail location designed to mimic the look and user experience of the Mission Bicycle website – giving physical presence to a digital brand”. Check out the video below or read the full story.

    Need more proof of the physical revival? Take the Nike Chalkbot project developed for the Tour de France. It wasn’t long ago that people would have been amazed to see their message appear in a digital space. That is so last year!

    alg_believeBeing able to remotely write a message on the road has somehow captured the imagination in a more tangible way.

    In some ways the upcoming full-body game controllers are an extension of this return to physical. People want to feel what they are doing and being able to use your whole body to experience a game (like in this video for Project Natal) is the closest you will get to the real thing. Maybe the kid should actually go out and skateboard but maybe he lives in a scary neighbourhood.

    Meanwhile, in Japan, researchers have developed touchable holograms. Using jets of air someone can feel as if they are actually touching a virtual object. Check out this video. Technology that makes digital more human can only be a good thing. Soon we’ll actually be going out to meet our friends rather than stay at home and network with them via Facebook. Welcome to the brave old world.

    June 24, 2009

    That’s heavy Doc!

    3d-hologram-shark-advertisement

    One of the great things about having a kid is the chance to relive your own childhood by making them watch all your favourite childhood movies again. Watching Back to the Future 2 with my daughter from 1985 (OK, I wasn’t a kid then – just acted like one) I was struck by how many of the future predictions have either come true or are way off. They travel to 2014 to make sure Marty’s kids don’t end up in jail. We see flying cars powered by fusion which will not be appearing any time soon… but check out the computerised Nike shoes. We’ve got Nike+ that send running data to your iPod.

    back-to-the-futureMarty gets spooked by a 3D shark advertising Jaws 19. Well the Jaws series died a death but the shark looked a lot like Augmented Reality. Later we see old Marty on a video conference with Needles. At the bottom of the screen we can see all of Needle’s personal information scrolling – favourite food, hobbies etc. Social networking? User profiles? The faxes around the house were a bit old school but there was an element of instant messaging in there.

    Over a dinner of hydrated pizza Marty’s kids are wearing personal entertainment goggles. They even had phones built in. There was definitely an element of the iPhone in there especially when you consider that those goggle devices are now available.

    ipod_gogglesLoved the cafe 80’s in the movie. Funny that the 80s revival is already in full swing in music, fashion and more. Now, I’ve just got to get my daughter to watch Tron.