September 26, 2010

Week of tweets #18

It’s been a busy few weeks what with quitting my job and getting things prepared for my move to China. The biggest worry was that Twitter is blocked there but I heard that through a VPN I can still keep tweeting. So expect my regular summary of my favourite tweets to continue…

Money for nothing? NYTimes: Marketing Fanciful Items in the Lands of Make Believe

  • Amazing how easily people will part with their money. In this article we see how big brands are jumping onboard the money train too. For example, “Volvo Cars of North America, the clothing retailer H&M and MTV Networks are among the diverse brands entering the market for virtual goods — the make-believe items offered on social-networking games, smartphone apps or fantasy Internet sites”.

Thoughts on branded utility… RT @loopdiloop: RT @IATV: “The Digital Evolution of Branding”

  • Fascinating article by Nicole Armstrong showing how brands are bringing value to consumers by extending their experience and providing a “meaningful utility that is there for the customer when they need it most”.

Cool. RT @thinktank_int: Nike’s Destroyer Burrito – good example of integrating digital & experiential to create buzz

Cheers! iPad menus sell more wine… NYTimes: Choosing Wines at the Touch of a Screen

  • It could be just a short term gimmick or lead to a whole new line of low cost tablets. Right now it is certainly helping business.

Looking good… RT @adenhepburn: New Digital Buzz Post: Video: Meet The New

  • This could spell bad news for the likes of Tweetdeck but shows how Twitter has big plans to make their service more useful and intuitive for everyone.

Shame on us all 🙂 RT @nakedstudios: The Digital Agencies of the Future!

  • This made me laugh so much. Even digital agencies have yet to wake up to the fact that people might be viewing their sites on devices not supporting Flash. See the whole wall of shame here.

Nice… RT @BBHLabs: Liked: Google Creative Lab’s Ji Lee on ‘The Transformative Power of Personal Projects’

  • OK, so most of us would say that we’re too busy with work to develop personal projects like this one. But it’s amazing where they might take you…

Wow! RT @BBHLabs: Old Record Player + Stop Motion + Lights + Tron Legacy Soundtrack = Awesome –

Kim Pimmel uses old-school techniques to create something futuristic and surreal. See it in HD here.

RT @LarryTolpin: The Future of Ad Agencies – Incredible for New Hybrid Agencies – Not So Good for for Old Agencies –

  • There is so much being written right now about which breed of agency is going to survive when all others fade to black. Edward Boches always has a well-balanced view.

Finally, something to make you smile as autumn bites (if you’re in the same hemisphere as me). I’ve tweeted about both of these in the past couple of weeks and each could actually be a new ad for Ikea. One features dogs and the other cats. I know which one I’d prefer to be for IKEA. Enjoy…

August 8, 2010

Week of Tweets #16 (the lazy edition)

I noticed that my last summary of my best tweets was exactly a month ago. Well I was on holiday then off work sick so I have some excuses. Now I have a month of tweets to choose from but they were thin on the ground. Enough dithering… let’s get on with it already!

Avant garde or deja vu? RT @chiatdaynight RT @jbhester: Madison Avenue’s World of Tomorrow

  • The Media Kitchen agency and Popular Science opened the Test Kitchen, a living room of sorts where employees can test the latest technology. Is this big enough news to appear on the NY Times? Probably not… they just have great PR people. Ogilvy have had Digital Labs for years and other agencies no doubt have done the same. I do like the idea of making it look like a living room though. Slippers anyone?

RT @LarryTolpin: ‘What Makes A Good Creative Director?’ – via @BHHLabs –

  • Great article by Felix Unger on the Design Taxi blog. Those of us who’ve held that title for a while could do with a reality check from time to time to see if we are really living up to the expectations of the CD role (and not just cruising). Topics include: The creative director should produce work (not just post-it scribbles), should know every creative brief intimately, should be a shepherd and more…

Amazing. RT @simonmainwaring: crazy and inspiring new devices coming out of MIT give a hint of what might be possible.

  • I’ve always been a bit of a geek when it comes to future technologies.  This article shows what kind of tech we could be using everyday in the near future.

Reading NYTimes: Will Zynga Become the Google of Games?

  • Casual gaming has been buzz word for some time. But with Farmville and social networks it truly exploded. This article shows where it could go next.

Great post on the evolution of digital. RT @edwardboches: Digital ideas, platforms and eco-systems:

  • “For years, digital agencies have strived to distinguish themselves from traditional advertising agencies that practice digital with the claim that they build platforms – applications and utility that delivery functionality and integrate into people’s lives – while ad agencies come up with digital gimmicks”. Read on

Great read! RT @digicynic: A new (controversial?) blog post: How to sell better work. What’s your inspiration strategy?

  • A must read article by Jerome Courtial that covers such topics as: refiningwhat the account team stands for, integrating innovation specialists into the day to day of client servicing, being creative to get more client face time and more…

Movie trailer for horror movie with your Facebook friends. “Lost in Val Sinestra” Brilliantly done: via @daanvanrossum

How they shine so bright..RT @AdHack: Pixar’s tips for creative success – mastery, depth, communication, collaboration:

Amazing work… Future vision: Augmented City – Keiichi Matsuda’s 3D vision.

  • Unfortunately you need some old-fashioned green and red glasses to enjoy this properly…

and finally…

Love it! RT @ChristianHughes: Great fake vintage ads for Facebook, YouTube and Skype – (via @Betapond Blog)

  • I’ve seen a few of these things floating around the web. Are people yearning for simpler times?