December 19, 2010

Week of tweets #22

After 6 weeks working in Shanghai I’ve barely managed to keep tweeting while my blogging has been very thin on the ground. Well, these regular updates from my life on Twitter hopefully make up for my silence.

iCandy – Dentsu London’s light extrusion 3D text demo now available to everyone as an iPad app… http://engt.co/epVKIS

  • This amazing project by Dentsu and Berg has been featured on my blog before. Now anyone with lots of patience and time on their hands can make incredible 3D writing appear in the air. Just don’t ask why. It’s cool.

Very smart… RT @tomgooday: RT @blogilvydotnl .WWF a .pdf that cannot be printed http://bit.ly/hg4p8s great idea!

  • This won’t catch on unfortunately but I love the thinking behind it. A future award winner to be sure.

Brighten your Monday with GE’s Ecomagination YouTube extravaganza – http://bit.ly/fVuOoj

  • The agency behind GE’s campaign have dome some amazing work. The song might be a little annoying but the execution is spot on…

What the fail whale designer did next – cool murals from Yiying Lu http://bit.ly/hUvJOc

  • No doubt she was paid peanuts for her design that is seen by millions – but she rode that fail whale to international stardom. Read the full story here.

How times have changed… RT @mariegoupry: A Day in the Life of Social Media http://bit.ly/ez181p

Amazing 360 degree video for Doritos Late Night Flavours –http://bit.ly/bdm7tw

  • Incredible music video that allows you to change to viewpoint of an immersive world featuring singer Professor Green. The link with the product is a little week but great branded entertainment.

Ooh la la! French iAd for Perrier featuring Dita van Teese –http://youtu.be/5hAnqMMU8E0 via @brunoclement

OK GO launches a GPS Art Project http://bit.ly/gx8gnN If only their songs were as interesting as their videos.

  • As Daan (one of my old colleagues) summed up, “Maybe they’re a viral ad agency in disguise :-)”

and finally – something non-digital to mark the season…

The true spirit of Christmas today – beautifully captured in Pot Noodle ad from AKQA http://bit.ly/dT487U

You have to be English to get the full irony. But sweet anyway. Merry Christmas everyone!

September 26, 2010

Week of tweets #18

It’s been a busy few weeks what with quitting my job and getting things prepared for my move to China. The biggest worry was that Twitter is blocked there but I heard that through a VPN I can still keep tweeting. So expect my regular summary of my favourite tweets to continue…

Money for nothing? NYTimes: Marketing Fanciful Items in the Lands of Make Believe http://nyti.ms/9IoCCY

  • Amazing how easily people will part with their money. In this article we see how big brands are jumping onboard the money train too. For example, “Volvo Cars of North America, the clothing retailer H&M and MTV Networks are among the diverse brands entering the market for virtual goods — the make-believe items offered on social-networking games, smartphone apps or fantasy Internet sites”.

Thoughts on branded utility… RT @loopdiloop: RT @IATV: “The Digital Evolution of Branding” http://bit.ly/dqBn3m

  • Fascinating article by Nicole Armstrong showing how brands are bringing value to consumers by extending their experience and providing a “meaningful utility that is there for the customer when they need it most”.

Cool. RT @thinktank_int: Nike’s Destroyer Burrito – good example of integrating digital & experiential to create buzzhttp://bit.ly/ccJraN

Cheers! iPad menus sell more wine… NYTimes: Choosing Wines at the Touch of a Screen http://nyti.ms/ajHAXQ

  • It could be just a short term gimmick or lead to a whole new line of low cost tablets. Right now it is certainly helping business.

Looking good… RT @adenhepburn: New Digital Buzz Post: Video: Meet The New Twitter.com http://bit.ly/aOEiUd

  • This could spell bad news for the likes of Tweetdeck but shows how Twitter has big plans to make their service more useful and intuitive for everyone.

Shame on us all 🙂 RT @nakedstudios: The Digital Agencies of the Future! http://bit.ly/btzbx0

  • This made me laugh so much. Even digital agencies have yet to wake up to the fact that people might be viewing their sites on devices not supporting Flash. See the whole wall of shame here.

Nice… RT @BBHLabs: Liked: Google Creative Lab’s Ji Lee on ‘The Transformative Power of Personal Projects’http://j.mp/cQ4P43

  • OK, so most of us would say that we’re too busy with work to develop personal projects like this one. But it’s amazing where they might take you…

Wow! RT @BBHLabs: Old Record Player + Stop Motion + Lights + Tron Legacy Soundtrack = Awesome –http://j.mp/9NTEiT

Kim Pimmel uses old-school techniques to create something futuristic and surreal. See it in HD here.

RT @LarryTolpin: The Future of Ad Agencies – Incredible for New Hybrid Agencies – Not So Good for for Old Agencies –http://bit.ly/93NiZg

  • There is so much being written right now about which breed of agency is going to survive when all others fade to black. Edward Boches always has a well-balanced view.

Finally, something to make you smile as autumn bites (if you’re in the same hemisphere as me). I’ve tweeted about both of these in the past couple of weeks and each could actually be a new ad for Ikea. One features dogs and the other cats. I know which one I’d prefer to be for IKEA. Enjoy…