Tag Archives: Old Spice

Smells like great response

By admin | Published: August 11, 2010
If you have not seen this already, this case study video from Wieden + Kennedy shows how they took a successful TV campaign and made it even bigger through social media… The results have been pretty amazing: On day 1 the campaign received almost 6 million views (more than Obama’s victory speech) On day 2 old spice had 8 of the 11 [...]
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Making great online videos

By admin | Published: July 28, 2010
Regular readers of this blog will know that I am gradually going through David Ogilvy’s book “Confessions of an Advertising Man” and giving a 21st century spin to all the various chapters. This time it is all about making good TV commercials. What would David make of today’s world where people probably spend more time online [...]
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New media – old values

By admin | Published: May 12, 2009
In these times of downloadable, disposable instant gratification we are seeing a shift towards a desire for authenticity. Sales of vinyl records are increasing as people seek a return to times when life tasted real. Meanwhile, old brands are being reinvented for the 21st century while maintaining their true values. In a sign of the [...]
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