June 19, 2012

Cannes 2012

So the the first great project to win a Grand Prix this year is the Small Business Saturday campaign for Amex – winning in the Promo & Activation category. Developed by CP+B and Digitas, the campaign saw AmEx give small stores around America a digital toolkit to help them participate in the day, with instructions on how to build special Facebook pages, YouTube video ads and Foursquare deals enticing shoppers back onto Main Street.

Really like this silver winner from the PR Lions. O&M London created this for Dove where online banners that make women feel overweight or less than beautiful get an instant makeover.