June 20, 2012

Cannes Outdoor Grand Prix – it’s invisible

This innovate idea drove off with the Cannes Lions Outdoor Grand Prix and nobody saw it coming. To communicate a car’s zero-emission technology agency Jung von Matt focused on its “invisible” impact on the environment by making the car itself invisible. Using LED lights and a camera which reflected a live feed, an invisible Benz took to German streets to wow onlookers.

March 16, 2011

Augmented Angels

Great example of digital provoking physical reactions (some a bit rude but hey it’s England). Lynx Excite generated a lot of buzz with this augmented reality angel using a digital billboard London’s Victoria station.

April 12, 2010

Smarter billboards

Great concept for IBM featuring interactive billboards that adapt to the colour you are wearing.

Color Sensitive Interactive Billboard from milton cj on Vimeo.

January 27, 2010

Start me up

The Neuromarketing blog says that “billboards can be an effective medium, but tend to be very low in viewer engagement. Most outdoor advertising is designed to be viewed in a second or less as motorists whiz by. Here’s an example of how one advertiser turned that idea upside-down to create a fully interactive billboard”. Read the full story here >

Not too sure about the pollution message it is giving out but certainly eye catching.

October 16, 2009

Digital outdoor bites

Digital is being steadily released from the world of PC and mobile screens. Here is a nice example of an interactive window display featuring a dog that follows you around, discerns your gestures as friendly or aggressive and tries to engage you in a play. Very cool.

Sniff from karolina sobecka on Vimeo.