This innovate idea drove off with the Cannes Lions Outdoor Grand Prix and nobody saw it coming. To communicate a car’s zero-emission technology agency Jung von Matt focused on its “invisible” impact on the environment by making the car itself invisible. Using LED lights and a camera which reflected a live feed, an invisible Benz took to German streets to wow onlookers.
Great example of digital provoking physical reactions (some a bit rude but hey it’s England). Lynx Excite generated a lot of buzz with this augmented reality angel using a digital billboard London’s Victoria station.
The Neuromarketing blog says that “billboards can be an effective medium, but tend to be very low in viewer engagement. Most outdoor advertising is designed to be viewed in a second or less as motorists whiz by. Here’s an example of how one advertiser turned that idea upside-down to create a fully interactive billboard”. Read the full story here >
Not too sure about the pollution message it is giving out but certainly eye catching.
Digital is being steadily released from the world of PC and mobile screens. Here is a nice example of an interactive window display featuring a dog that follows you around, discerns your gestures as friendly or aggressive and tries to engage you in a play. Very cool.