Tag Archives: Pepsi

Cross-culture creativity

Thanks to the internet we now live in a global culture. Anyone can see the same thing at the same time. Even with the “great firewall” the Chinese have ways to access to the same content as someone in New York, London or Sydney. Because of this more and more brands are seeking to communicate […]
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Spikes with a conscience

The newly announced winners at Spikes Asia show that marketing with a conscience is now a mainstream trend. Whether it’s sustainability or social responsibility, brands are discovering that doing good is good for everyone – even the bottom line. The best example from Spikes was the Grand Prix winner in the Digital category. The Connecting […]
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Best of Webby Awards

Congratulations to all the 2012 Webby Award winners. Let’s take a look at some of my personal favorites. Akestam Holst won in the Augmented Reality category for their Sound of Football project for Pepsi Refresh – an initiative with the potential to revolutionize blind football but also change everyday life for the visually impaired community. […]
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SXSW – where innovation gets unboxed

For the past few years SXSW has slowly grown in stature to become one of the premier global events for innovative ideas and a launch pad for the next generation dotcom businesses. This year, more than ever it is a magnet for brands, marketers and agency folk looking for the next big thing. Let’s take […]
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Week of Tweets #14

Welcome to another edition of my regular roundup of favourite tweets. Instant advertising… NYTimes: An Ad Engine to Put ‘Mad Men’ Out of Business http://nyti.ms/by4u4L How automated can advertising get? This article covers some new developments in banner advertising. Great idea… RT @intersphere: Condom brand uses#Chatroulette to create an HIV awareness campaignhttp://bit.ly/a7g4vl Hope the video […]
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Karmarketing

Pepsi seem to be betting their marketing dollars on socially conscious marketing. Now their (and related brands) barcodes are being used to unlock karma-positive initiatives. It all began late last year when Pepsi decided to switch their budget from huge traditional campaigns, starting by dropping costly ads during the Superbowl for a social media campaign that […]
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