By admin | Published: August 23, 2010
In David Ogilvy’s book “Confessions of an Advertising Man” he points out that there are real specific factors to consider when it comes to advertising in certain categories. Online, things are no different. You can’t apply a cookie cutter approach to any product but need to understand the category and what people might expect from [...]
Posted in Agencies, Brands, Technology | Also tagged Alli, asylum626, Domino Pizza, Doritos, Ogilvy, Queensland Tourism, RAPP, Virgin Atlantic, Webby Awards, Whoopi Goldberg
How to make good (digital) campaigns…