November 14, 2011

British Rule?

Who develops the best digital campaigns? America? Sweden? Japan? Who about Britain? Let’s take a look at the winners of the BIMA Awards (British Interactive Media Association) to see some amazing work coming out of Britain right now.
The Grand Prix went to AMV BBDO for the Who Killed Deon campaign for the Metropolitan Police. Their previous campaign was the highly awarded “Choose a different ending” interactive video. This one is just as powerful.

Winning the top prize in the Advertising category were Media Monks for their Desperados Experience YouTube takeover.

Profero took the top prize in the Automotive, Integrated & Outdoor/Installation categories (as well as being named agency of the year) for the MINI World Record Attempt. It’s a great example of a digital installation being used as the basis of a viral video/social campaign.

In the Consumer Goods and Services category AMV BBDO won the top prize for their Wrigley’s 5 Nightjar project. It’s a mobile game which places the player alone in space and challenges them to escape using only sound. People had to see with their ears.

See the full case video here

So, do the British hold their own against the best of the world? I think so.

For the full list of BIMA winners (but unfortunately no links) go here.