May 6, 2011

Month of Tweets # 4

April was a month of Easter Eggs, Royal Weddings and other equally forgettable things. But so as not to forget some of the cool things I tweeted last month here is a round up of the best…

Very cool… RT @adenhepburn: New Digital Buzz Post: Xbox Kinect: Become Your Own Souvenir!

  • I love Kinect hacks and 3D printing so put them together and I am in digital heaven!

Sweet… RT @PeteFyfe: This is quite smart. 3D projection mapping on a small scale for Vodafone:

  • We are seeing more innovative uses of 3D projection mapping being the big brashy building projections being watched by pretty agency girls. This one is very cool.


Gaming for a good cause – some great examples. RT @simonmainwaring: Zynga: How the virtual world can save the real world.

  • We all know how casual gaming is a huge market and this article shows how this audience has a heart as well as spare time to waste growing virtual cabbages and such.

Interesting stuff… RT @ktroia: Razorfish5: Technologies That Will Change The Business of Brands

  • I don’t mind plugging other agencies as long as they are sharing great articles like this one…

Ads that analyze and target you personally – interesting article on CNN

  • Immersive Labs have developed a system where your computer analyses your face to target ads just for you. Will this take off or will people think this is taking things too far?

Everyone copies, Apple included. It’s how you do it that matters – article on The Telegraph UK

  • With Apple likely to be the most valuable company on the planet before too long it is interesting to read how they didn’t get there by being original – just by copying better than anyone else.

I like… RT @ThePersuader: Brilliant use of #RFID helps #Renaultbring Facebook ‘Likes’ to life [Video]. Love it!

  • In the future we will probably all be “liking” things in the real world by swiping our mobile phones. Is this a taste of what’s to come or just a gimmick?

Very cool… Nike Software Turns Runners’ Footsteps Into Loopy, Swooshy Paintings – on FastCo Design

  • This kind of project really excites me even though I know that it would only appeal to a limited audience. But who cares? it’s looks fantastic.

They shoot they score… RT @contagiousmag: Heineken hits the back of the net with the launch of Star Player from @AKQA

  • Could this be the future of an different kind of interactive TV experience?

I usually end with a smile but thought I’d buck the trend with this sad tale of a fantastic agency that has closed its doors due to some unfortunate circumstances. Thanks for inspiring us Modernista!

Sad story… RT @Adweek: The rise and fall of Modernista.

January 25, 2011

Beyond the Surface

Microsoft Surface has been around for a while but never really seemed to take off. With this new development fro Amnesia/Razorfish things might be about to change.

They say it is a software breakthrough, which “allows instant and seamless sharing and transfer of any content such as photos, music or embedded apps between multiple handheld devices using a Microsoft Surface table using a single gesture. A smartphone owner can now move their content freely between two devices by simply dragging content off their phone onto a Microsoft Surface Table and back onto another device instantly”.

Check out the demo below.

September 27, 2010

This is iAd

Apple’s iAd isn’t news but we’ve yet to see many really good examples of it in action. It will be a while before marketers put it on their list of media choices for any given campaign. In terms of creating iAds the same thought process will go into them as any other medium. You need a great idea that is relevant for the target and creatively executed so you get the results you want.

As reported on the We are Magnetic blog, Razorfish – Emerging Experiences have “started the ball rolling with their work for JCPenney. The highly interactive ad shows us some of the possibilities of what really engaging mobile advertising can become. In this ad Razorfish show us the potential of creating a mobile experience that holds the attention, engages the scenes and, along the way, allows the viewer to purchase the odd item or two”.

March 11, 2010

Week of Tweets # 9

Another week, another bunch of Tweets cherry picked from the past week or so…

RT @LBiLondon: Digital world’s top thinkers share their visions of the future with the BBC from 8 to 19 March

  • No idea why I wasn’t invited but go check out speakers such as Martha Lane Fox, Steve Ballmer, Eric Schmidt, Jimmy Wales, and others.

Great collection RT @pyesawichjr: RT @RGA: 15 amazing interactive installations:

  • Digital is escaping the confines of devices and being used for amazing effect by artists in public spaces.

RT @Adverplanner: Bank Run: iPhone App extends into Interactive Movie – control the outcome through your phone

  • Interesting project that combines on screen video and an app. A taste of future TV?

Interesting read RT @Razorfish: Digital agencies embrace business reinvention

  • Agencies like Razorfish and R/GA are  now able to “move up the ladder with clients while developing a track record for delivering technology to advance businesses. The ideal is a client that invites shops in to craft a plan to take advantage of digital technology to move the business in a new direction”.


Inspiring people. The 2010 Creativity 50 – I’m not on the list and neither are you – but check it out.

  • Great people, amazing stories – get inspired by Alex Bogusky, James Cameron, David Droga, Michael Lebowitz and more.

Great story RT @wired: 10 Years After: Wired mag takes a look back at the dotcom boom and bust

  • It was tough at the time but it had to happen. The web has grown up a lot since.

RT @ChristianHughes: RT @contagiousmag: Google’s Tom Uglow’s presentation from The Future of Advertising event

  • Very inspirational presentation. Below is just one clip you’ll find there.

and finally…

Do the Cannes Cyberlions have their own version of the Razzies? This would win big time –

February 3, 2010

Week of Tweets #6

Time for another round up of the tweets/retweets I made this past week that I think deserve a second viewing…

I’m watching… RT @adamcoomes: The future of the web: trends to watch

  • Interesting Mashable article – What the Web of Tomorrow Will Look Like: 4 Big Trends to Watch. It will be accessible anywhere, will not focus around the computer, will be media-centric and social media will be its largest component. Read it all here.

Video- The Dawn of Apple’s Dominance: Digital Hub Strategy 2001, Revisited.

  • In 2001 Steve Jobs set out his vision for the future… and it hasn’t deviated. Read the article.

Good points RT @Razorfish: Why most digital ads still fail to be effective (via @adage

  • They are too complex. They take too long to get to the point. They are ambiguous. They are visually bland — or, worse, ugly…. and the list goes on.

Great RT @gracesmith: Better User Experience With Storytelling is really fantastic article (via @jankowarpspeed)

  • Smashing magazine always has great content. This is no exception.

Thanks! RT @ScottSeaborn: DigitalBuzz Slideshare: 2010 Youth Trends Report: If you’re looking for some insights…

2010 Youth Trends Report Part1

  • Check out the other presentations here.
and some wisdom to send you on your way…
Great quote RT @BBHLabs: “I like the wisdom of crowds but I don’t like the output of crowds” Michael Lebowitz of @bigspaceship at #smw
November 18, 2009

Fish food


How do consumers engage with brands in an increasingly digital world? That’s the fundamental question Razorfish set out to answer with this year’s FEED report. Download the Razorfish Digital Brand Experience Report 09 here. Great stuff and very amusing illustrations.