June 10, 2010

Devil in the details

Another great TED talk from Rory Sutherland about why the small things matter so much.

October 15, 2009

Life lessons from an ad man

While it’s not my intention to make this blog too much about Ogilvy I could not help sharing this video from Rory Sutherland – one of the agency’s true originals. As part of the TED series Rory talks about how “Advertising adds value to a product by changing our perception, rather than the product itself”. According to the TED website he “makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value — and his conclusion has interesting consequences for how we look at life”.