February 22, 2011

Innovation & Collaboration

Saneel Radia is Director of Innovation at BBH Labs New York and recently gave this presention to Miami Ad School students in Brooklyn. On the BBH Labs blog he says that “there’s been a clear shift toward digital product development at agencies in recent years and it seems to be the work we respect most of one another if award shows are any indication (and I’m not sure they are)”.

He goes on to say that what he find most intriguing about the future of product development at agencies “is the intersection with collaboration. I continue to believe that serving as a scaffolding for customers to engage with brands beyond transactions is a huge opportunity for agencies, and that we’ve only scratched the surface thus far”.