March 19, 2012

SXSW interactive winners

Let’s check out the winners of this year’s SXSW interactive awards. No doubt they all celebrated with a blow-out barbeque (one of the big reasons I’d like to go next year.

In the Activism category the top prize went to Slavery Footprint created by Unit 9. Hopefully the pressure of winning won’t result in them running through the streets of London naked.

In the Music category Tribal DDB Amsterdam with Stink Digital walked away with the trophy for their Obsessed with Sound project featuring the Grammy Award-winning Metropolitan Orchestra. I met up with the Stink team recently and was very impressed with their approach to collaboration.

I like the categories at SXSW. For example – the Amusement category where the prize went to Lego’s Life of George by Bilund in Denmark.

Winner of the Experimental category (and Best of Show) was Take this Lollipop by Tool of North American. The best way to experience it is to login yourself with your Facebook ID. So creepy. They did an amazing job seamlessly integrating Facebook content. If you’ve got kids show them this!

Another big winner for Tool was in the Motion Graphics category with their Interactive Video for Ellie Goulding’s song “Lights”. This creative experiment with WebGL is a wholly immersive, musical journey. It presents a stunning visual interpretation with a techno-celestial light show where viewers can soar through the music, and mouse their way through the virtual environment, while real-time Twitter comments integrate into the visuals. Read the “making of” article here.

Digital campaign of the year went to the Tesco HomePlus subway QR code supermarket that I’ve featured here before. I was in Korea recently and found out that it was actually a total scam entry when it first won at Cannes. It was basically a full-scale mockup. They did run it for real later but it just goes to show that you can lie through your teeth and still win a Grand Prix.

Check out all the SXSW interactive winners here.