May 28, 2010

And the CLIO goes to…

The award season keeps on rolling. The CLIOs were announced this week and some nice projects scored gold. Let’s take a look at some…

The World’s Biggest Signpost – Nokia. Farfar, Stockholm

I love interactivity on a massive scale. This project combines mobile, location-based services, social and more. A worthy winner.

Virtual Box Simulator – United States Postal Service. AKQA, Washington.

We see so many pointless ways to use augmented reality it’s great to see a useful tool being recognised for taking an interesting technique and applying some smart thinking.

Magical X-mas Cards – The Swedish Post. Crispin Porter + Bogusky Europe.

I had not seen this project until now. Great ideal beautifully executed. Another example of digital and physical coming together in a creative new way.

Twelpforce – Best Buy. Crispin Porter + Bogusky, Boulder.

Using Twitter to give customers access to support from real people. CP+B took this idea and built a whole campaign around it.
Take a look at all the winners here. It’s interesting that HBO Imagine can win a gold at the One Show but only a bronze at the CLIOs. Go figure.