December 3, 2009

Eurobest 2009 – Interactive

An interesting list of winners at last week’s Eurobest Awards… In the interactive category the Grand Prix went to Happiness Brussels for their Toyota IQ campaign.

iq

They came up with the idea of using the car to draw a new typeface that expressed its unique agility and control. Click here to see the award entry.

There were 6 golds awarded including the amazing Philips Cinema Carrousel site. One of my personal favourites is the Banner Concerts campaign that took two golds. Boondoggle of Belgium was the winning agency. I loved the idea of making real bands play in such confined spaces. Axion, the client, was really able to tap into the mindset of their youth audience with this concept…
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Of the six silvers four of them were from Belgium. There must be something in the water. Move over Sweden. One of my favourites was the interactive viral video from Happiness Brussels called Let it Ring, warning about the dangers of using mobile phones while driving. See video below…


Out of the 22 bronze winners the standout for me was the Philips Sensitive Males campaign by Crispin, Porter + Bogusky Europe.

sensitive

The campaign was to promote Philips NIVEA FOR MEN, a 100% waterproof device with built-in lotion from Nivea. And highlight the campaign site sensitivemales.com.

As part of the campaign they created a live banner event on one of Scandinavias biggest gadget and lifestyle sites. A famous Swedish comedian held an online therapy session, where men could upload their pictures and get help to speak openly about their worries, by borrowing the comedians mouth and let him do the talking.

There a lots of great campaigns to explore on the Eurobest website (not just Interactive!!). Enjoy…

Oh, almost forgot… a special congratulations to my French cousins at Ogilvy France for winning Eurobest Agency of the Year.

case study from stuffcore on Vimeo.