January 18, 2010

Ogilvy on Twitter

Sim Li Fen is a third-year undergraduate majoring in Communication Studies at NTU Singapore. I came across her blog post “What if we apply Ogilvy’s principles on Tweeting?” and thought it was worth sharing. Her tips on “how to write tweets that work” – based on thoughts from Ogilvy on Advertising – include topics like Do your homework, Positioning and What’s the big idea?

Read it here on Dooodleslove.com >

December 14, 2009

Week of Tweets #3

Here we are again. Start of the week and looking back at the best of my tweets from the past week. Well, I say “mine” but since I retweet a lot the credit has to go to the people I follow…

RT @saman325: The 10 Most Innovative Viral Ads of 2009http://tischen.at/erP

  • Although many people would like the word “viral” to disappear it still continues to catch the attention of the masses. Check out the whole selection on Mashable.

10 Tips for Viral Marketers From a Military Propaganda Manual – via Adverlab blog http://bit.ly/53FXcB

  • Sorry, that “viral” word again. But I thought that a the tips in this military rumor manual dated 1943 really did ring true today.

When real world objects get connected to the Internet… Top 10 Internet of Things Products of 2009 – http://bit.ly/4yHyBT

  • It wasn’t long ago that being online meant sitting at an uncomfortable desk listening to a squealing modem as it connected to the web. Soon everything will be connected to the web wherever you are…

Very handy… RT @belindaang: 5 fantastic digital branding campaigns from 2009 ~ http://bit.ly/5I9TS9

Interesting review of 3 online campaigns –

  • Levi’s leveraged a broad range of new media types to drive additional credibility and impact
  • Dos Equis was able to extend the experience to dedicated fans via Facebook
  • “The Office” maintained a level of authenticity by mimicking consumers’ own social behaviors

Flutter: The New Twitter – funny Slate video if you haven’t seen it already http://bit.ly/jI4Vc

  • This is been around a while but I just came across it. Made me smile…

Must read RT @RGA: Contagious mag’s ‘Most Contagious 2009’: http://bit.ly/6BYt2G (thx @conradlisco)

  • If you only have time to read one thing this week then read this.

It had to happen! RT @ericphu: When captcha’s go bad – Coke insults customers with random code http://bit.ly/4yrvlT

  • FIZZY drinks giant Coca-Cola has apologised after its website produced a security code that read: “U F * * K R”.
December 8, 2009

Week of Tweets #2

Another week another flood of useful information streaming through Twitter. You could spend your whole time monitoring what’s being tweeted. These people who follow thousands of people – how do they do it? Well here are the best of the tweets I made week beginning Nov 30th…

Nice RT @tomgooday: RT @adreviews The Sun’s highly entertaining parody of Apple’s ads captures just the right tone http://bit.ly/5v5moc

  • The Sun is a horrible British newspaper but with this video they made tries to hit back at the digitalisation of media. Reminds me of a campaign I developed for Parker pens a few years ago where I said it was the original handheld device.

Clicktags? RT @adage: Why Some Brand Taglines are Better Suited for Interactivity: http://bit.ly/7WFm87

  • An interesting article by Calle and Pelle Sjoenell that looks at the power of copy and how some tag lines encourage more interaction than others.

Great read RT @ChristianMezofi: Why Digital Swedes Are Moving Away From Advertising. Written by Patrick Gardner – http://bit.ly/53bdMj

  • Another good article on AdAge… “That Sweden knows a thing or two about digital advertising isn’t news to most Mad Men these days. At Cannes you can hardly swing a cyber Lion without hitting at least one Swede. If you have a Lion to swing, that is — the Swede will probably be the one holding it in the first place. But the fact Swedes now contribute a surprising share of the world’s most innovative advertising belies a deeper truth, one slowly being revealed by accelerating digitization and continued success. The truth is: Most Swedish digital advertising leaders don’t actually care all that much about advertising”.

‘What is worth fighting for?’ Avatar the Game – great Wired story behind its development – http://bit.ly/8dyJ24

  • Ever wondered how movie tie-in games are developed? This gives great insight…

Can you do better than these? If so upload yours RT @bannerblog: 2009 Agency & Client Xmas Cards http://bit.ly/5uupi1

  • Every agency goes through hell trying to find the right end of year message. Bannerblog are gathering some of the best ones. Great if you have run out of ideas.

RT @LesBenito: 10 Web trends to watch in 2010 – CNN.com http://ow.ly/166wVB

  • No doubt there will be a few more trends to watch before the end of January. But this is a good place to start…

Truth hurts RT @adamcoomes: Hahaha. Putting a tag cloud on a customer support forum is a bad idea. http://is.gd/5csFs

  • This made me laugh. Someone thought it would be great to pull out the most common words on a customer forum. Too bad they were so negative.

Great read… The Communications Pro of the Future (2010 Edition) in 4 parts – by John Bell http://bit.ly/6PMDoS

  • A lot of great thinking distilled into a series of articles. Worth taking the time to read (I know how hard reading anything longer than 140 characters has become)!

It’s great to try new ideas….. or is it? RT @untitledlondon: Tweet Fail http://bit.ly/8MXqjF

  • Just for laughs…

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November 30, 2009

Week of Tweets #1

One thing that is a shame about Twitter is its fleeting nature. Miss your tweets for a few hours and you may have missed something really interesting. I thought that I would sum up the most interesting of my own tweets from the past week. Hopefully you are following me at www.twitter.com/digitaladman. But if you’re not this is what you missed…

Laughing (and cringing) at some comments from the CLIENTS FROM HELL blog http://bit.ly/2lMzL5

  • This one went around a few times. Everyone working in advertising or design can recognise some of these stories. Wonder if our clients have set up their own AGENCIES FROM HELL blog?

Don’t Call Me A Social Media Guy – great blog post from Rohit Bhargava http://bit.ly/nYUu3

  • Rohit writes some excellent blog posts and this one was retweeted many times. He says “I happen to believe that the future of marketing is increasingly going to require some level of knowledge and expertise in social media. But it’s not the only thing”. Worth reading.

Agencies frown now RT @edwardboches: Old ad pros win Peparami (Unliver’s) crowdsourcing competition,http://bit.ly/57oZk3

  • What’s interesting is that even though the brief was opened to the world it was a very experience advertising team that won the pitch. But ideas are just the beginning. Will they now crowdsource the production? Just remember… a camel is a horse designed by committee. Or something like that.

Food for thought RT @WundermanUK: The same rules of engagement still apply, Lester Wunderman’s theories still ring true: http://ow.ly/FwEQ

  • Many digital experts want to throw out everything from the past and focus on new paradigms. While that may work in some cases it is good to learn from the past. So much of what went into the “old” thinking of DM and advertising is valid today. Technology has changed but human nature is basically the same.

RT @BBHLabs: “Digital is so yesterday – consumers crave real-world & virtual interactions” http://j.mp/89pJjR

  • So we’re already talking about a post-digital world. I think it makes sense. In a world where technical marvels are greeted with a yawn, people seems to get excited by real-world spectacles. The Nike chalkbot wrote real messages on the road during the Tour de France. That excited people. Before it was messages written on a virtual wall that turned people on. Digital and physical need to work together.

Fascinating. Nokia focuses on the future – how the mobile giant plans to move ahead http://tinyurl.com/yj9fbw5

  • Nokia must be feeling the pain with iPhone and Android getting so much attention. In some ways it is like Sony missing out to the iPod revolution. But don’t write off Nokia yet. Up in Finland they are cooking up the future.

Thanks #TweetCloud for not warning me that you would spam all my followers to say I’ve been on your site 🙁 Not cool.

  • I’ve really tried to avoid any Twitter apps that spam my followers (Mafia Family anyone?) but I thought it would be interesting to try this out. Well I tried a few different variations and found that each one Tweeted the results. I hate that. Anyway, below is my cloud from the past 6 months.

Until next week…

tweetcloud