March 14, 2016

SXSW – OMG or WTF?

ARC

If like me, you’re one of the people wishing you were at SXSW in Austin Texas (and not just for the BBQ), let’s take a look at what is happening this week that is truly innovative or utterly nonsense. There is a fine line between “what if?” and “so what?” that we all have to tread when we’re in the cutting edge game. Without exploration there are no breakthroughs but along the way there are so many ideas that leave you wondering “what were they thinking?” For those of us working in the commercial reality of marketing communication, we desperately want to propose the latest innovations and help brands do things first before anyone else – but often can’t justify it. Clients want to know what the ROI is. Not easy to provide when something has never been done before. It takes a brave client to go where no other brand has gone before without guarantees.

Let’s put aside the practical world for the moment. What interesting things have been happening at SXSW that could become future trends? For me, one of the surprising stars of the show has been Deloitte Digital with ARC (Audience Reactive Composition) that enhances the experience of festival goers through an “exploration of the future at the intersection of light, music and technology”. To me it looks like the interior of the Tardis from Doctor Who which is always a great place to start.

At first glance it could come across as something only Bjork might love but few others would appreciate, but take a step back and there is an interesting exploration around moving away from interacting through screens alone and giving people a more physical, tactile way to experience technology. In an interview with its creators Dave and Gabe, they talk about how “we are very visual as humans, but our muscle memory and tactile intelligence is incredibly powerful. The future of digital technology and interaction should speak to those physical properties”. Definitely an area which could develop into new ways for brands to interact with consumers. Find out more here: http://sxsw.deloitte.com/

japanhouse

One participant at SXSW that intrigues me (and definitely worthy of an OMG) is Japan House. I’ve always had a thing for Japanese innovation and Japan House continues to push the boundaries in strange ways that only the Japanese have a knack for. Just their description alone says it all as they “invite you to re-explore with us the eternal mystery of human nature. What constitutes human nature? What form will the extension of humanity take?” Go along for a taste of tomorrow’s world with robots, AI, new forms of mobility and 3D printed human organs. Find out more http://jpnhouse.com/

Still in the land of the rising sun, Sony is showcasing a lot of new tech with their Future Lab Program. While the name may not be very creative, what they have put together shows how much Sony is still a true innovator. One of the projects is simply known as “N” and is essentially (to quote 9to5google.com) a “neckband-like device that provides a cloud of audio that you can hear without the need for headphones. With no headphones attached to your ears, you can wear the device while running, biking, or driving without needing to worry about safety issues. The device also has motion sensing and GPS location tracking capabilities”. Get the full story here > http://9to5google.com/2016/03/13/sxsw-sonys-future-lab-shows-off-its-n-audio-based-wearable-other-projects/

One brand that is working hard to be seen as more innovative is Gatorade. Ahead of SXSW they launched a challenge called Bolt Breakers where tech companies such as Google and Twitter were invited to imaging how technology could help young, competitive athletes. The results can be seen at SXSW. The full story behind the initiative can be read here on Adweek. Not wanting to be left behind by other sports brands like Nike and Under Armour, Gatorade is really looking to transform itself to be known as a forward-thinking company dedicated to using innovation to help fuel performance.

The SXSW Interactive Innovation Awards is another chance to see what the future might look like. It really covers a broad spectrum of topics that you won’t see at other festivals. From Health, Med & Biotech to 3-DIY (best use of 3D printing tech), New Economy to Audio, Responsive Design to Visual Media and Wearable tech to name just a few. My favorite award is called SCIFI NO LONGER which recognizes achievements that before 2015 were only possible in science fiction. Check out the shortlist now and the winners after March 15 http://www.sxsw.com/interactive/awards/innovation-awards

3057747-slide-s-1-budweiser-goes-to-sxsw

I will end with what I think is a perfect example of a WTF moment at SXW. Budweiser is using the event to launch “Tackle Impossible: a Force for Safer Roads”, a U.S. initiative to “ignite the entrepreneurial spirit of young adults to tackle global road safety and help find innovative solutions to the problem of drinking and driving”. Good one, that’s like Burger King promoting veganism. Wassssuuuuuppppp!??

May 25, 2015

Sharper ideas

Hot on the heels of the One Show winners we now have D&AD pencil winners to admire. I’ve selected some of my favourites, ones that I haven’t shared here before…

Yellow pencil winners

Geico – Unskippable
The Martin Agency

Most pre-roll ads just beg to be skipped. But this one was designed to get the message across in a flash then make you want to watch the whole thing. They even created an extended version of one of the ads which I’m showing below. Can’t resist a naughty dog.

 

Issey Miyake – message
Tymote

Can’t find the full case video but this is a taste of a project developed in Japan with beautiful animated typography using Issey Miyake products so people could send customised messages.

 

White Pencil winners

Burger King – Proud Whopper
David the Agency Brazil

I love campaigns that piss people off. Especially ignorant bigots. It’s a super simple idea but really well executed. White Pencil winners are all about work for important causes. LGBT being the most fashionable one right now. Until Bruce Jenner makes us all sick of hearing about it.

 

Rainbow Laces
Lucky Generals

Another campaign supporting gay rights. It won’t change the mind of most morons but at least loads of brands get to show how politically correct they are…

 

Graphite Pencil

Luxottica – Penny the Pirate
Saatchi & Saatchi Sydney

Really smart idea to get young kids to have their eyes tested and to prey on the minds of paranoid parents.

 

Foxtel – Zombie Followers
Clemenger BBDO Sydney

I love anything to do with zombies so I had to choose this as my last selection. How to make maximum buzz with minimum bucks.

 

 

There were 5 Black Pencil winners. None I wanted to share here but check them out for yourself.

To me, D&AD is the ultimate award. Cannes has become ruled by scam. So congratulations to all this year’s pencil winners.

April 17, 2015

Let’s get physical

We live in a digital world but we still go out and about or do other things than just sit glued to our screens. Yet we can’t help but be drawn to anything technological even when we are switched off. Here are a few examples of brands using digital in the physical world to engage with people as they go about their daily lives.

Netshoes, the biggest sporting goods store in the world with the smallest popup store

To promote its new mobile app, Netshoes, the largest e-commerce of sporting goods in the world, launched its first physical store. Opened at Oscar Freire, the main shopping street of São Paulo, the Netshoes Pop-Up Store made available over 40,000 products in a space slightly larger than a mini tablet, placed between two other stores. It was a great way to promote their online shopping app for mobile devices.

Ford Explorer’s Interactive Print Ads

Not the first time we’ve seen this technique but still a nice way to drive brand engagement and tell a compelling product story by combining print with mobile. With three separate print ads, people were encouraged to place their phone on the ad once they scanned the QR code. They then saw an interactive video demo of the SUV’s new features: Park Assist, Power Fold and Adaptive Cruise Control, in a way that looked like the print ad was coming to life.

Walkers Crisps put Gary Lineker inside a Twitter Vending Machine

As part of the Do Us A Flavour campaign, where the public was asked to come up with new varieties of crisps (sorry, it’s not chips, this is happening in England), Walkers Crisps put soccer legend Gary Lineker inside a Twitter-activated vending machine. Watch to see how people reacted as he surprised them with free packs of the 6 Do Us A Flavour finalists.

April 11, 2011

Month of tweets #3

The month of March slid by in a blink of an eye. Let’s take a look back at some of the things I tweeted and retweeted that are worth a second glance…

Cool YouTube takeover for Schick Hydro by JWT Sydney…http://bit.ly/f0Y1rT

  • I’m sure these things cost a bucketload of money. Cool to look at but do they deliver results. Would love to know.

Brands do good… RT @annaloop: Kellog digital campaign: “Photograph your Breakfast & give a meal to a poor Child” http://nyti.ms/eYTkBW

  • After Pepsi Refresh here is another example of a brand using cause marketing to attract more customers.

Looks great RT @fastcompany: Personalized iPad Magazine Zite Learns As You Read, Challenges @Flipboard in the process: http://bit.ly/fSpeyY

  • I’m sure we’ll see more of these as time passes. Is personalisation the way to go or will people want to be surprised by things that maybe were not for them but are new discoveries?

Mercedes-Benz: Transparent Walls – very smart idea…

  • By Ad Agency Jung von Matt in Germany. Love this kind of thing – useful, innovative and clever.

Exciting stuff… RT @fastcompany: Augmented Reality May Be the iPad 2’s Secret Killer App http://bit.ly/h1vgPw

  • People have been bitching about the camera on the back (and front) of the iPad 2. So it won’t replace your camera anytime soon but it could provide some other cool functions.

Adidas All In Projection Mapping in Paris. Very Cool…

  • Will we get bored of seeing this kind of thing? By the looks on the faces of the spectators we might soon be asking when it will be over.

Cool project… RT @Sergethew: Sweet car reveal by Hyundai, mixing light sculpture & interactivity – http://bit.ly/dH5bq5

  • Would love to do a project like this. Inspiring stuff.

If your agency can’t afford to send you to Cannes – find a creative solution… http://bit.ly/f7TlSa

  • The silly season is soon approaching and people are trying to find all sorts of ways to get a ticket to go. Just get a nomination and that might help.

Kraft campaign for Mac & Cheese – best tweets turned into TVCs… http://on.fb.me/eE9jXP

  • They did it once with Old Spice guy. Why waste a good idea on one client?


As usual a little something to end with a smile…

Ashamed to say one is mine 🙁 RT @alleyinsider: The 22 Most Hilarious, Unfortunately Placed Ads Ever by @shontelaylay http://read.bi/eXRioR

January 28, 2011

Month of tweets #1

Since moving to China my time on Twitter and here on my blog has dropped considerably. I’m transitioning from my weekly tweets roundup (which was not that regular if we are being honest) to a monthly one. So here is the 1st in my Month of Tweets…

2011 – the year of HTML5?… RT @BenShaw: PSFK » Nike’s New Site Uses HTML5 to Scroll Towards A ‘Better World’ http://ow.ly/3yx62

  • I’ve heard that it doesn’t work on an iPad (I still don’t have one!!!). Interesting all the same.

Cyber stalking is good for business 🙂 RT @ericphu: I love this KLM campaign idea… brilliant.

  • Everyone has probably seen this by now. But if you haven’t then you’ll wish you had this idea.

Angry Birds unplugged? A new board game inspired by the app http://bit.ly/dJEA4a

  • Milking the idea for all it’s got before people get bored…

Clever stuff from Brazil… Gol Airlines: Mobile Controlled Banner Game – on DigitalBuzzBlog http://bit.ly/fR3nR4

  • Few people will have the patience to do this but it doesn’t stop it from being an innovative idea.

Amazing… RT @thaz7: Great read from @fastcompany on the influence of the social networks in China. http://bit.ly/e15BWq

  • Seeing it firsthand is quite something. If you think social media is big then it’s even bigger in China.

Scary? RT @GaryPHayes: The Future According to Schmidt: “Augmented Humanity,” Integrated Into Google | Fast Company http://bit.ly/iiXA3u

  • How far does Google want to get inside our lives? This article might make you a little nervous.

Nice concept… Nike connects global runners via ‘Ekiden’ social contest – http://bit.ly/gjQ90Z

  • When you have such a powerful branded utility platform like Nike Plus there is no end to the ideas you can build upon it. This one from Japan connects runners from all over the world. Great idea from W+K.

As usual I like to end with a smile. This banner concept brings to life the Ikea self-assembly philosophy perfectly.

Sweet idea for Ikea… RT @hardwidge: Ikea: Unbox the Banner 2 on BannerBlog: http://bit.ly/gYmz0E

December 19, 2010

Week of tweets #22

After 6 weeks working in Shanghai I’ve barely managed to keep tweeting while my blogging has been very thin on the ground. Well, these regular updates from my life on Twitter hopefully make up for my silence.

iCandy – Dentsu London’s light extrusion 3D text demo now available to everyone as an iPad app… http://engt.co/epVKIS

  • This amazing project by Dentsu and Berg has been featured on my blog before. Now anyone with lots of patience and time on their hands can make incredible 3D writing appear in the air. Just don’t ask why. It’s cool.

Very smart… RT @tomgooday: RT @blogilvydotnl .WWF a .pdf that cannot be printed http://bit.ly/hg4p8s great idea!

  • This won’t catch on unfortunately but I love the thinking behind it. A future award winner to be sure.

Brighten your Monday with GE’s Ecomagination YouTube extravaganza – http://bit.ly/fVuOoj

  • The agency behind GE’s campaign have dome some amazing work. The song might be a little annoying but the execution is spot on…

What the fail whale designer did next – cool murals from Yiying Lu http://bit.ly/hUvJOc

  • No doubt she was paid peanuts for her design that is seen by millions – but she rode that fail whale to international stardom. Read the full story here.

How times have changed… RT @mariegoupry: A Day in the Life of Social Media http://bit.ly/ez181p

Amazing 360 degree video for Doritos Late Night Flavours –http://bit.ly/bdm7tw

  • Incredible music video that allows you to change to viewpoint of an immersive world featuring singer Professor Green. The link with the product is a little week but great branded entertainment.

Ooh la la! French iAd for Perrier featuring Dita van Teese –http://youtu.be/5hAnqMMU8E0 via @brunoclement

OK GO launches a GPS Art Project http://bit.ly/gx8gnN If only their songs were as interesting as their videos.

  • As Daan (one of my old colleagues) summed up, “Maybe they’re a viral ad agency in disguise :-)”

and finally – something non-digital to mark the season…

The true spirit of Christmas today – beautifully captured in Pot Noodle ad from AKQA http://bit.ly/dT487U

You have to be English to get the full irony. But sweet anyway. Merry Christmas everyone!

December 1, 2010

Week of tweets #21

My Twitter follower count recently broke through the 1000 barrier (I know Ashton, nowhere near yours). To celebrate here is another “best of” from my most recent tweets…

Small wonder! RT @glueisobar: What a brilliant piece of design!! i3DG: a mobile 3D exhibition. http://bit.ly/aOPECI

  • Just love it when you take an idea from times past and update it for the digital age. This would be great for McDonald’s Happy Meals.

Wise words. RT @MrJonath: “Digital may be everyday but it’s not effortless” – Iain Tait in New Media Age http://bit.ly/aNOcqE

  • Iain Tait is going to be my next featured digital hero in this blog but in the meanwhile he defends the value of digital specialists in this article. We might live in a post-digital age where technology is every day, but (as Iain says) “to deny there’s an art and a specific skillset required to produce and execute great digital products or advertising is a huge, epic, ostrich-like mistake.

Love it! RT @intersphere: Major Oops. Publicis’ Hacked Twitter Video Is a Lesson on Inoculating Your Brand Against Satire http://ow.ly/3bZTN

Sweet idea – unless you’re a tree. RT @BLOGILVYdotNL: When Facebook becomes a book http://bit.ly/ds4bFk

  • Developed by Perfect Fools for DDB Paris, from an original idea by Siavosh Zabeti and Alexander Kalchev. Bouygues Telecom asked them for an idea to launch their Facebook platform. Something that would “go beyond using your profile picture in a funny way, or pranking your friends with a small joke”. They took a look at the way people use Facebook and “found that even though we use the social networking site everyday, we forget our favorite moments we share online”. So they created an app that could change that, and keep your Facebook in book form.

More Kinect goodness… RT @mariegoupry: Xbox Kinect Launch – Interactive Art Installation in Munichhttp://bit.ly/f7zgJT

  • I am always amazed how quickly new technology gets hacked and repurposed. You can find loads of incredible Kinect rehashes online now. They’ve also sold a bucketload of the devices. Which is more can be said for their Windows 7 phones.

The new new media? Richard Branson announces Virgin’s magazine for iPad – in the Guardian UK http://bit.ly/fCwDVA

  • Forget the arms race. Now it is the tablet war with rival media moguls battling it out for our touch screen devices.

And finally, a big bucket of cold water from my good friend and colleague Eric Phu

Reality check… RT @intersphere: View From the Consumer |http://bit.ly/ijfHyG by @ericphu

  • Here’s a sample : I will not jump through your hoops, so don’t even bother asking. If you want me to participate, you better keep things simple.I don’t want to create a custom video, or spend 20 minutes interacting with blatant advertising. I don’t even want to watch a two-minute video intro, or click through 10 pages to get to a point.
September 26, 2010

Week of tweets #18

It’s been a busy few weeks what with quitting my job and getting things prepared for my move to China. The biggest worry was that Twitter is blocked there but I heard that through a VPN I can still keep tweeting. So expect my regular summary of my favourite tweets to continue…

Money for nothing? NYTimes: Marketing Fanciful Items in the Lands of Make Believe http://nyti.ms/9IoCCY

  • Amazing how easily people will part with their money. In this article we see how big brands are jumping onboard the money train too. For example, “Volvo Cars of North America, the clothing retailer H&M and MTV Networks are among the diverse brands entering the market for virtual goods — the make-believe items offered on social-networking games, smartphone apps or fantasy Internet sites”.

Thoughts on branded utility… RT @loopdiloop: RT @IATV: “The Digital Evolution of Branding” http://bit.ly/dqBn3m

  • Fascinating article by Nicole Armstrong showing how brands are bringing value to consumers by extending their experience and providing a “meaningful utility that is there for the customer when they need it most”.

Cool. RT @thinktank_int: Nike’s Destroyer Burrito – good example of integrating digital & experiential to create buzzhttp://bit.ly/ccJraN

Cheers! iPad menus sell more wine… NYTimes: Choosing Wines at the Touch of a Screen http://nyti.ms/ajHAXQ

  • It could be just a short term gimmick or lead to a whole new line of low cost tablets. Right now it is certainly helping business.

Looking good… RT @adenhepburn: New Digital Buzz Post: Video: Meet The New Twitter.com http://bit.ly/aOEiUd

  • This could spell bad news for the likes of Tweetdeck but shows how Twitter has big plans to make their service more useful and intuitive for everyone.

Shame on us all 🙂 RT @nakedstudios: The Digital Agencies of the Future! http://bit.ly/btzbx0

  • This made me laugh so much. Even digital agencies have yet to wake up to the fact that people might be viewing their sites on devices not supporting Flash. See the whole wall of shame here.

Nice… RT @BBHLabs: Liked: Google Creative Lab’s Ji Lee on ‘The Transformative Power of Personal Projects’http://j.mp/cQ4P43

  • OK, so most of us would say that we’re too busy with work to develop personal projects like this one. But it’s amazing where they might take you…

Wow! RT @BBHLabs: Old Record Player + Stop Motion + Lights + Tron Legacy Soundtrack = Awesome –http://j.mp/9NTEiT

Kim Pimmel uses old-school techniques to create something futuristic and surreal. See it in HD here.

RT @LarryTolpin: The Future of Ad Agencies – Incredible for New Hybrid Agencies – Not So Good for for Old Agencies –http://bit.ly/93NiZg

  • There is so much being written right now about which breed of agency is going to survive when all others fade to black. Edward Boches always has a well-balanced view.

Finally, something to make you smile as autumn bites (if you’re in the same hemisphere as me). I’ve tweeted about both of these in the past couple of weeks and each could actually be a new ad for Ikea. One features dogs and the other cats. I know which one I’d prefer to be for IKEA. Enjoy…



April 27, 2010

The Age of Hyperactivity

It doesn’t seem that long ago when we would go along to a client to try and sell them on the idea that customers can now interact with them thanks to this amazing new thing called the internet (it was even spelled with a capital I in those days). Fast-forward 10 years and now brands are faced with a new challenge. Interactivity is a given but now customers have been sucked into the new phenomenon of Hyperactivity. With so many possible online distractions, not to mention all the other connected devices they might own, just getting their attention to interact with them is a huge challenge.

What are the signs of someone suffering from this new Hyperactivity? If you look at the definitions of the traditional form there is a definite parallel.

“Sufferers are often distracted and exhibit impulsive behavior that include: inattention, hyperactivity and impulsiveness. They have a high difficulty maintaining attention have a difficult time sticking with one activity and cannot focus”

If you’ve made it this far then there is hope for you. You haven’t succumbed just yet. But let’s look at the symptoms. If you suffer from some of these then you’ve probably moved from Interactivity to Hyperactivity too:

Sufferers have difficulty following directions, processing information and completing tasks.

So you’ve spent money on an interaction designer and usability expert to create the best user experience. It seems totally logical how people should navigate your site. Will they follow your flow? Can they easily be guided through the simple steps needed to engage with your brand? Will they hell? Check out IOGraph which tracks mouse movement. Test a few people on your well-designed website and see where they go. Then pour yourself a stiff drink.

Daydreaming and boredom are common. This boredom can lead to hyperactive behaviors like constant talking.

Twitter, text messaging, Skyping, MSNing… How many of these have you done today? How many of these conversations have had a brand name dropped in there? Buzz marketing is tapping into the hyperactive talkers to make sure they get maximum exposure for minimum cost. The new campaign for Pringles even makes fun of these over-sharers and encourages them to share something worthwhile – like a potato chip for example?

Those who are impulsive have difficulty sitting still.

How much time do people spend on websites? According to Nielsen, in March 2009 it was 56 seconds. Less than one minute to watch your loading animation, click through your site, read your copy, and experience your content. That’s about the attention span of a goat. Hard to really convince someone to buy your product… but then again it is longer than a TVC.

Waiting is torture for the hyperactive.

No download speed is enough for these people who want everything now. How many people were happy to watch the unfinished version of the Wolverine movie just because they couldn’t wait to see it at the movies? Someone who knows how to manipulate the Hyperactive is Steve Jobs. He will announce a product like the iPad then force people to wait 3 months to get one. Then as soon as they have one in their hands these attention-deficient victims are waiting for the next generation model.

Does this all sound familiar? In the space of one day have you tweeted, updated your profile, uploaded your photo to make yourself beatbox (here’s mine), downloaded music or film, chatted, emailed, bought online, played a game, Googled, shared something viral, blogged and left a website within 56 seconds? You’re now officially Hyperactive.

March 31, 2010

Week of Tweets #10

Oops, slipped a little in my weekly updates from the world of Twitter. It does mean that I have a few weeks to pick from so this should be good…

Interesting article – TV + Twitter @time: http://bit.ly/cdrmrW

  • Seems like Twitter is the new water cooler. But rather than “did you see that show” it is “I’m watching this great show, tune in with me and let’s chat in real time”. This effect contributed to the fact that the 2010 Super Bowl was the most watched U.S. TV show ever, surpassing the finale of M*A*S*H. This year’s Olympics far outrated the 2006 Games. The Emmys, Grammys and Golden Globes all increased, and on March 7, about 41 million people watched the Oscars, 5 million more than last year. Read on >

mobilemania

Thanks for sharing! RT @digital_london: Wunderman’s Mobile Mania: A Manual For The Second Internet Revolution: http://bit.ly/aprzBc

If you’ve been around as long as me you would have heard “this is the year of mobile” for about 10 years now. Maybe this time it’s true. This great manual from Wunderman spells out what to expect…

Phew! RT @AdweekDotCom: Old Is the New Young: Adults keep adolescent values – teens maintain a more ‘adult’ outlook. http://bit.ly/cleNap

  • I’ve actually noticed this with my own teenage daughter. She is sooooooo sensible. She really keeps us straight. I hear her say “what is that terrible music you’re listening to” or “please grow up. This article looks into this strange trend.

A 12 year old boy in my daughter’s class just made an iPhone app for the school. I now feel officially old.

  • OK, so the app could be better. But he did something I can’t do. So after being relieved that I’m the “new young” I suddenly feel ancient.

Careful brands, its a jungle out there! RT @simonmainwaring: Nestle’s social media meltdown. Lots to be learned here. http://bit.ly/cSO48S

  • The world of social media can be a minefield. Especially if your product costs the lives of cuddly hairy animals…

Time to change – RT @parsonsdigital: Why Today’s Ad Agencies Won’t Cut It Tomorrow: http://bit.ly/b1oRXX

  • There is so much talk about how the traditional agency is on its way out. I think they are smart enough to move with the times. Maybe they could move faster but they are not the quartet playing on the deck of the Titanic. Ad agency people are first on the boat.

ipad_179145xWill ads on the pad take off? NYTimes: Advertisers Show Interest in iPad http://s.nyt.com/u/Q_m

  • This weekend is the beginning of a new era in hyperbole. World-changing, magical, paradigm-shifting… Advertisers just want to know how to use it to sell more stuff. Let the fun begin.

Inspiring… RT @hellokinsella: Some nice stuff here. 2010 MediaGuardian Innovation Awards winners: http://bit.ly

  • This is the third year of the Megas (MediaGuardian Innovation Awards). These awards “recognise those at the pinnacle of achievement in media innovation. The finalists and winners represent thinkers and doers in UK media who act as a catalyst for change and inspire others with their ideas and actions”. Check out the winners. They are (dare I say it?) mega…

Great video interview. RT @darrylohrt: How Pepsico embraces digital – with @jkarpf & @boughb: http://bit.ly/byrsov

    RT @BBHLabs: Something for Saturday morning – our recap of SXSW, the highlights & themes; a @BBHLabs post – http://bit.ly/a34N0b

    • If you followed anyone on Twitter attending the event you would not have garnered much information. The best I got was from Lars Bastholm who ended up in a BBQ coma. But this article from BBH sums it up nicely.

    RT @BBHLabs: New Forrester report out: Future of Agencies: focus on Ideas, Interaction, Intelligence; @AdAge reviews: http://j.mp/cW1SQZ

    • Agencies should be ashamed if it takes a client to drag them into the 21st century. But that is what is happening. Read on

    I always end on a smile (that sounds a little rude).

    Nice RT @adland: RT @kylevanblerk Augmented reality before there was AR. Flipbook that creates a rainbow in your hand. http://bit.ly/avCoYm

    • Yes, there is more to life than digital.

    rainbow3

    Don’t forget to follow me on Twitter.

    http://twitter.com/digitaladman