May 12, 2015

One and only

The award season is in full swing and it’s interesting to see what is winning festivals like ONE SHOW to get a glimpse of who will be grabbing the lions in just over a month. I’ve chosen a few of my favorite GOLD PENCIL winners which I think will definitely be picking up prizes at Cannes.

Interactive Gold Pencil

Under Armour – I will what I want
Droga 5

Let’s face it, Gisele Bundchen doesn’t need the money. So when you see her doing a campaign like this you know that it’s because she believes in it. I love the way she kicks ass while all the internet trolls try to bring her down. Really empowering stuff.

Interactive Gold Pencil

Honda – The Other Side
Wieden and Kennedy

Some projects are famous even before they hit the judges screens at award festivals. I remember this one doing the rounds and being amazed how seamless and brilliant it was. One button interaction! You can’t get more user-friendly than that. www.hondatheotherside.com

Direct Gold + Best of Discipline

Sol de Janiero – Tattoo Skin Cancer Check
Ogilvy Brasil

This is a really smart idea. Young sun lovers are never going to get a skin check so how can we bring it to them? OK, so how about all the people who don’t get tattoos? I guess they are not cool so don’t deserve to be saved 🙂

Mobile Gold Pencil

TeatreNeu – Pay per laugh
The Cyranos//McCann

I love the case video as much as I like the campaign itself. Maybe even more. But it’s interesting to see how broad the mobile category is now. This is a really smart idea especially for a country where the economy is bad and people want value for money.

UX/UI Gold Pencil

SNCF – The most serious game ever
TBWA Paris

Nice to see the UX/UI discipline being recognized because it can mean success or failure for any project. The challenge for the agency would have been to really get inside of the mind of this super-smart target audience. Not an easy task to do for most people working in advertising. Sorry.

Check out all the winners here and see which ones you think everyone will be talking about this year.