May 11, 2009

Urban Art iPhone app


Another interesting branded iPhone application sees Adidas celebrating Urban Art by allowing users to capture photos of graffiti and uploading the results with a short review. Right now it is all about Berlin but hopefully this will expand over time to include other cities. For those without iPhones you can enjoy the same content on a special website. Adidas branding is kept to a minimum which helps to give the guide more of a sponsored feel rather than an in-your-face advertising ploy. Will we discover the next Banksy? Or has the credit crunch put an end to celebrity artists? Download the iPhone app here.