Tag Archives: Webby Awards

Best of Webby Awards

By admin | Published: May 3, 2012
Congratulations to all the 2012 Webby Award winners. Let’s take a look at some of my personal favorites. Akestam Holst won in the Augmented Reality category for their Sound of Football project for Pepsi Refresh – an initiative with the potential to revolutionize blind football but also change everyday life for the visually impaired community. You [...]
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How to make good (digital) campaigns…

By admin | Published: August 23, 2010
In David Ogilvy’s book “Confessions of an Advertising Man” he points out that there are real specific factors to consider when it comes to advertising in certain categories. Online, things are no different. You can’t apply a cookie cutter approach to any product but need to understand the category and what people might expect from [...]
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And the winner is…

By admin | Published: May 6, 2009
So the advertising awards season is upon us. In these difficult economic times the awards organisations arebe suffering like everyone else (less entries, less tickets to events sold) but the awards help us forgot all the recent troubles for a moment. There are different opinions about awards. Some say they are just ego boosters for temperamental [...]
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