June 5, 2009

Reality check

3574519256_8c11824810In this interesting blog post on AD LAB Ilya Vedrashko reviews some of the most recent augmented reality microsites.

He looked at Eminem’s Relapse UK microsite, GE’s Plug Into The Smart Grid, Nissan’s Good Decision, USPS’s Virtual Box Simulator, and two Star Trek promos.

Interesting to read his impression plus the comments. Will this end up as another gimmick or evolve into something more interesting? Perhaps we will see more uses for this on mobile. See this demo >

Check out Ilya’s article here.