March 2, 2011

Month of tweets #2

Spring is on its way (supposedly) and it’s that time when I take a look back at some of my favourite tweets of the month.

Feb 1: All in one place… RT @mariegoupry: RT @kevinjosselin[Compilation] 10 Incredible Interactive YouTube Videoshttp://su.pr/1SJp7w

  • This kind of thing is great for internal training (ass kicking) to get people thinking about new ways to use online video.

Feb 8: Beautiful… RT @ScottSeaborn: Creative Review: Mulberry says it with (digital) flowers: http://bit.ly/gZiy2r

  • There were a lot of dull online campaigns for Valentines (like Barbie and Ken) but this one stood out as being something special…

Feb 9: Fascinating article… RT @frogdesign: The Art of Creating Emotional Attachments to Digital Objects http://bit.ly/gRVlk3

Feb 12: When the readers become writers (or the evolution of advertising creative) – great presentation by @edwardboches http://slidesha.re/etrmXn

  • If you don’t follow Edward Boches then you are missing out. He is Chief Innovation Officer (formerly Chief Creative Officer and Chief Social Media Officer) at Mullen. This is just one of his inspiring presentations…
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Feb 15: Like it… RT @ericphu: Another nice, simple campaign for KLM
  • KLM are using the viral video from really well to spread their message. After their Surprise video this one continues to show how good their service is (shame it isn’t true:)

Feb 22: PHD birthday ad invites marketers to up their game – on Brand Republic http://bit.ly/gsJJui

  • OK, kids don’t really talk like this but the thought is very powerful. Are we going to be ready for these spoilt brats when they become consumers with their own monthly paychecks to blow?


Feb 22: Google Zeitgeist: Great Minds of Our Time – great post on Brainpicker… http://bit.ly/h3INF3

  • If you are looking for some inspiration check out these videos featuring people like Lee Clow, Alex Bogusky and Salman Rushdie

Feb 28: Sweet… RT @adenhepburn: Here is a great use for AR – Ford C-Max Augmented Reality Billboards http://bit.ly/hlDl5i


and finally:

Feb 28: This boy will go far… well to SXSW at least. RT @brunoclement: The World’s Greatest Opportunity http://slidesha.re/i1vRdO

  • How do you get other people to pay for your trip to an expensive industry conference. You just need a smart idea.
August 11, 2010

Smells like great response

If you have not seen this already, this case study video from Wieden + Kennedy shows how they took a successful TV campaign and made it even bigger through social media…

The results have been pretty amazing:

  • On day 1 the campaign received almost 6 million views
    (more than Obama’s victory speech)
  • On day 2 old spice had 8 of the 11 most popular videos online
  • On day 3 the campaign had reached over 20 million views
  • After the first week old spice had over 40 million views
  • Old Spice Twitter following increased 2700%
  • Facebook fan interaction was up 800%
  • Oldspice.com website traffic was up 300%
  • The old spice YouTube channel became the all time most viewed channel
  • The campaign has generated 1.4 billion impressions since launching the ads 6 months ago
  • The campaign increased sales by 27% over 6 months since launching (year on year)
  • In the last 3 months sales were up 55%
  • During the social media Responses campaign sales were up 107%
  • Old spice is now the #1 body wash brand for men
July 5, 2010

Chrome Fastball

Since Google own YouTube they are free to do things nobody has done before.  Check out the Chrome Fastball game that demonstrates how much faster their browser is. And how fast your brain works too.

June 15, 2010

YouTube 3D

You may already have seen this 3D video projection for Samsung that happened recently at the historic Beurs van Berlage buildingin Amsterdam. To promote the brand’s new 3D LED TVs, from June 7th, the projection was integrated into the first game-take-over on YouTube, where a seemingly-standard video of the projection is embedded in a YouTube page that cracks while butterflies start flying out of the projection. A video game ensues, in which you rack up points by clicking on the butterflies, and the new dimension of Samsung 3D takes over the page.

If it is still live you can see it here on YouTube.

June 14, 2010

Week of Tweets #14

Welcome to another edition of my regular roundup of favourite tweets.

Instant advertising… NYTimes: An Ad Engine to Put ‘Mad Men’ Out of Business http://nyti.ms/by4u4L

  • How automated can advertising get? This article covers some new developments in banner advertising.

Great idea… RT @intersphere: Condom brand uses#Chatroulette to create an HIV awareness campaignhttp://bit.ly/a7g4vl

Hope the video below doesn’t offend anyone. No doubt Steve Jobs will stop reading this blog now. Nice way to use fun technology to get a serious message across…

Another one converted 🙂 RT @adage: Bring on Digital: Why I No Longer Consider Myself a Traditionalist: http://bit.ly/9P0ufM

  • Liked this article showing how one “traditional” creative discovered the creative possibilities that digital provides.

RT @PSFK: BMW Brings “Joy” To Singapore With Interactive 3D Building Projection http://su.pr/20cYz5

Interesting… RT @BrandRepublic: Pepsi launches location-based iPhone app with check-in rewards http://fwd4.me/Ra2

  • I’m the king of the castle! Has Foursquare unlocked our inner children or started the next bandwagon? I still believe in location-based marketing but maybe not the version we know right now.

RT @pyesawichjr: Will the future be filled with data displays and 3D holographic objects projected into physical space? http://bit.ly/dyVmBv

  • I love a good futuristic story. This article imagines what things might be like 10 years from now. Oh how we’ll laugh when we look back at Layar (no offence guys).

Sorry, we don’t serve Flash… RT @anguswong: Restaurant replaces menus with iPads.

  • Will this replace waiters? Not really. They’ll just be wiping grease off iPad screens instead.

Now that’s a YouTube channel! RT @leorayman: DDB/Tribal launches Budweiser World Cup/reality show mashup www.BudUnited.com

  • Reality TV continues to be a great way to draw in an audience. This campaign is a great execution of a YouTube-based campaign.

Great article… RT @Razorfish: Digital advertising out; engaging experiences in (via @psfk) http://bit.ly/brIXu3

  • Does advertising work these days? Can we connect more with our audience through “brand-fueled” events and content?

and finally…

I Like!… RT @PSFK: Facebook ‘Like Button’ Goes Physical http://su.pr/2vmUhw

November 16, 2009

MyTube

This is Marco Sandeman’s video response to “YouTube’s commenting culture and its sadly predictable responses. It’s about the insulters, the praisers, the troublemakers, the pedants. Comments run wild thanks to the anonymity that comes with the internet, for better – and for worse”. Click here to see more of Marco’s work.

August 10, 2009

Inside the story

you-choose-the-endingDigital media is allowing us to find new ways to engage with an audience. Through interactive storytelling people are being drawn into marketing campaigns in a truly powerful way. This recent example for the Metropolitan Police uses a special YouTube channel with a multi-path story that is determined by the choices made by the viewer. You immediately see the consequences of carrying a knife.

The other thing that is taken very seriously in the UK is the consumption of crisps. A new campaign for Doritos and their mystery new flavour also uses storytelling but draws you into a fictional world. The excellent DigitalBuzz blog reported that “The ID3 Advergame allows players to go undercover to help unlock the truth behind a mysterious case of mistaken identity in a ‘choose your own adventure’ style game. Each episode contains a mixture of fully interactive 3D levels, sound recognition, interactive scenes, and film content”.

Taking things one step further – and recognising the popularity of social media – it’s uniquely integrated with Facebook Connect, so the advergame pulls content directly from the player’s Facebook profile and then dynamically inserts it into the film footage. Where most applications with Facebook Connect technology use it simply to populate a profile, iD3 uses it to personalise the entire game and extend it directly into Facebook.

Doritos iD3 like being inside your own BBC drama series and gives the brand a great platform to engage with the audience over a period of time. You can take a look here but you won’t get far without the unique pack codes (sorry, can’t help). These forms of branded entertainment are helping to connect people with campaigns in a way that will hopefully change their behaviour. Whether it is to stop carrying weapons or to eat more crisps… digital is providing new tools to help marketers meet their goals.

But let’s not forget storytelling in its simplest form. It doesn’t have to be interactive to be clever as this new, long-form online video for Johnny Walker proves. A great script, amazingly acted (check out that timing) and beautifully shot just can’t be beat.