Tag Archives: YouTube

Smells like great response

By admin | Published: August 11, 2010
If you have not seen this already, this case study video from Wieden + Kennedy shows how they took a successful TV campaign and made it even bigger through social media… The results have been pretty amazing: On day 1 the campaign received almost 6 million views (more than Obama’s victory speech) On day 2 old spice had 8 of the 11 [...]
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Chrome Fastball

By admin | Published: July 5, 2010
Since Google own YouTube they are free to do things nobody has done before.  Check out the Chrome Fastball game that demonstrates how much faster their browser is. And how fast your brain works too. Tweet This Post
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YouTube 3D

By admin | Published: June 15, 2010
You may already have seen this 3D video projection for Samsung that happened recently at the historic Beurs van Berlage buildingin Amsterdam. To promote the brand’s new 3D LED TVs, from June 7th, the projection was integrated into the first game-take-over on YouTube, where a seemingly-standard video of the projection is embedded in a YouTube [...]
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Week of Tweets #14

By admin | Published: June 14, 2010
Welcome to another edition of my regular roundup of favourite tweets. Instant advertising… NYTimes: An Ad Engine to Put ‘Mad Men’ Out of Business http://nyti.ms/by4u4L How automated can advertising get? This article covers some new developments in banner advertising. Great idea… RT @intersphere: Condom brand uses#Chatroulette to create an HIV awareness campaignhttp://bit.ly/a7g4vl Hope the video below doesn’t offend anyone. [...]
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MyTube

By admin | Published: November 16, 2009
This is Marco Sandeman’s video response to “YouTube’s commenting culture and its sadly predictable responses. It’s about the insulters, the praisers, the troublemakers, the pedants. Comments run wild thanks to the anonymity that comes with the internet, for better – and for worse”. Click here to see more of Marco’s work. Tweet This Post
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Inside the story

By admin | Published: August 10, 2009
Digital media is allowing us to find new ways to engage with an audience. Through interactive storytelling people are being drawn into marketing campaigns in a truly powerful way. This recent example for the Metropolitan Police uses a special YouTube channel with a multi-path story that is determined by the choices made by the viewer. You [...]
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