August 24, 2009

Exploiting Chaos – The first chapter

chaosJeremy Gutsche, innovation expert and founder of, has just released his new book Exploiting Chaos. It’s the perfect antidote for our times when many companies have a negative outlook and can’t see how they can succeed in the downturn. But, as the book’s blurb points out, “Hewlett-Packard, Disney, Hyatt, MTV, CNN, Microsoft, Burger King, and GE all started during periods of economic recession? Periods of uncertainty fuel tremendous opportunity, but they also reshuffle the deck and change the rules of the game. That’s where EXPLOITING CHAOS comes in”.

As bestselling author Daniel Pink notes, “EXPLOITING CHAOS is a rousing battle cry for the kind of creative, risky thinking that is most needed in times of change and disorder”.

Here are a few quotes about the book:

“Love the book – best book on innovation I’ve read and I get 10 a week.”
– John Jantsch, Author of Duct Tape Marketing

“The cutting edge as we contemplate what’s next for brands, commerce and consumerism.”
– Marian Salzman, Futurist, CMO of Porter Novelli

“Not surprisingly, it’s hot, hip and absolutely worth talking about.”
– Dave Balter, CEO BzzAgent, Author of The Word of Mouth Manual

If you don’t take their word for it then listen to Einstein’s three rules of work as mentioned in the foreword:

“Out of clutter, find simplicity.”

“From discord, find harmony.”

“In the middle of difficulty lies opportunity.”

To help you start Exploiting Chaos and fight the crisis you can read the first chapter for free by clicking here.

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